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ViewMissionCalifornia magazine is a UC Berkeley—led forum for innovations in science, culture, and public policy. It reflects the rich complexity of America's most populous state, celebrates its genuine achievements, and fearlessly explores its difficult choices. Founded in 1907, California magazine was re-launched in 2006 with a new design and a newly energized editorial mission. As one of the most influential voices of UC Berkeley, the magazine binds together the social network of alumni, faculty, and friends of the university. EditorialCalifornia magazine is the publication of the California Alumni Association, a quarterly forum for ideas from the leading edge, featuring engrossing stories from UC Berkeley and beyond. Articles range in topic from the latest developments in nanotechnology to the future of college sports. Every issue highlights practical information based on the latest research findings from the University, while also serving up articles on travel, the arts and life on campus. California showcases award-winning photographers and writing by some of America's brightest talents, including Tom Wolfe, Michael Pollan, Pico Iyer and Richard Rodriguez. Articles from the magazine have been reprinted in Utne Reader and Best American Essays, and in both 2007 and 2008, California received FOLIO: magazine's Eddie Award for best association publication. Advertising CalendarIssue | Space Deadline | Materials Deadline | Distribution Date | Editorial Highlights | Mar / Apr / May Spring | 2/13/09 | 2/20/09 | 3/17/09 | Humor: We take a serious look at what makes something funny. Lighten up | Jun / Jul / Aug Summer | 4/17/09 | 4/28/09 | 5/22/09 | Naked: Naked truth, ambition, aggression, lunch and some real rude people | Oct / Nov / Dec Fall | 8/21/09 | 9/01/09 | 9/25/09 | New U: Politics, religion, social mores, we look at Cal campus life today | Jan / Feb / Mar 2010 Winter | 11/17/09 | 11/20/09 | 12/18/09 | Truth and Lies: A new generation of documentarians, satirists, bloggers is redefining what is news | | | | |
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Back to top Audience DemographicsCalifornia magazine's audience is highly educated and affluent. Most readers are UC Berkeley alumni, including prominent business, cultural, and academic leaders. Our readers influence public opinion and create change. In a recent survey, 63% of our readers responded that they would consider purchasing a product and/or service advertised in California magazine. AgeMedian Age |
49 | GenderMale Female |
59% 42% | EducationCollege Graduate Post-Graduate Study |
99% 71% | Reader LoyaltyRead 3 of last 4 Issues Read 4 of last 4 Issues Average amount of time spent with each issue |
88% 77%
57 minutes | IncomeAverage household income Average worth of our readers' investment portfolios Average net worth of our readers |
$140,000 $435,000 $1,035,000 | InvestmentsOwn investments Likely to buy stocks, bonds, or mutual funds in the next 12 months Someone in household likely to buy stocks, bonds, or mutual funds in the next 12 months |
93% 56% 90% | EntertainmentRegularly dine out Entertain friends or relatives at home Enjoy wine and/or spirits |
96% 81% 90% | TravelHave taken a trip within the continental U.S. within the past 12 months Have taken a trip outside of the continental U.S. in the past 3 years Likely to travel to Europe in the next 12 months Likely to travel abroad (other than Europe) in the next 12 months |
93% 77% 53% 42% | | Source: 2007 California Magazine Media Mark Research Inc. (MRI) Reader Survey | Back to top CirculationTotal circulation | 95,000 | DistributionCalifornia Other States and Abroad |
80,000 15,000 | Geographic Distribution in CANorthern California Southern California San Francisco Bay Area |
65,000 15,000 54,000 | Northen California / Bay AreaCounty
Alameda San Francisco Contra Costa Santa Clara San Mateo Marin Other No. Cal counties
Total
Southern CaliforniaCounty
Los Angeles Orange County San Diego Other So. Cal counties
Total | Number of Subscribers
15,481 12,139 9,836 5,576 4,010 3,010 14,948
65,000
Number of Subscribers
7,127 2,568 2,258 8,906
15,000
| Complimentary DistributionUC Berkeley Faculty & Staff Members
California magazine complimentary list (includes UC Berkeley donors, legislators, members of the California Business Roundtable, UC Berkeley schools and Office of the President)
UC Berkeley Graduating Senior Class Members |
2,500
1,000
2,000 | | Source: California Alumni Association mailing list—September 2008 | Back to top Advertising Dimensions and SpecificationsOur preferred advertising specifications are as follows: - Please submit a high-resolution PDF (PDF/X1-a) with embedded fonts. If registration or trim marks are used, offsets should equal 12 pt. or .1667" to ensure trim marks are not in the bleed area.
- If a high-resolution PDF cannot be sent, please supply linked files and related fonts. (Adobe Postscript only. TrueType and Multiple Master fonts are not recommended.)
- PDF files must be print-optimized, CMYK with fonts embedded.
- Photos and graphics should be 300 dpi, CMYK or grayscale, .eps or .tif.
- Convert all spot colors to process. Pricing is based on visual colors, not ink on press.
- Provide a high-quality digital proof that meets SWOP specifications. Color match attempts are not guaranteed when a substandard proof is provided. Files can be supplied on CD or DVD.
- Distinguish your file with advertiser's name.
MAILING INSTRUCTIONSInsertion orders and advertising production materials should be sent to: Advertising Manager, California magazine 1 Alumni House Berkeley, CA 94720 Office: (510) 642-9292 | Fax: (510) 642-6252 Back to top Advertising Rates| Size | Frequency | 4-Color | 2-Color | B&W | | Full Page | | | 1x | $6,000 | $5,075 | $4,710 | | | 2x | $5,630 | $4,780 | $4,450 | | | 4x | $5,300 | $4,500 | $4,185 | | Two-Thirds Page | | | 1x | $4,225 | $3,525 | $3,200 | | | 2x | $4,000 | $3,325 | $3,075 | | | 4x | $3,775 | $3,130 | $2,900 | | One-Half Page | | | 1x | $3,700 | $3,020 | $2,780 | | | 2x | $3,520 | $2,800 | $2,650 | | | 4x | $3,380 | $2,700 | $2,535 | | One-Third Page | | | 1x | $3,100 | $2,500 | $2,300 | | | 2x | $2,950 | $2,400 | $2,190 | | | 4x | $2,815 | $2,280 | $2,100 | | One-Sixth Page | | | 1x | $2,140 | $1,645 | $1,520 | | | 2x | $2,000 | $1,540 | $1,420 | | | 4x | $1,850 | $1,430 | $1,315 | | Spread (per page) | | | 1x | $5,375 | $4,565 | $4,240 | | | 2x | $5,070 | $4,310 | $4,000 | | | 4x | $4,760 | $4,045 | $3,765 | | Cover 2 & 3 | | | 1x | $6,200 | | | | | 2x | $5,860 | | | | | 4x | $5,525 | | | | Cover 4 | | | 1x | $6,420 | | | | | 2x | $6,085 | | | | | 4x | $5,860 | | | Back to top
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