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Along with the evanescent hive, we may
gain a kind of solitary immortality, with all
of our personal memories encoded and stored
online forever, underscored with software that
mimics our own consciousness.
Most likely, we will end up in some yet unimagined
combination of the immortal self
and the fleeting node. Like toddlers feeling love
before they can talk about it, we have as yet no
language to frame this. We have to stretch our minds to understand
what technology
will make us, much
the way we struggle
to imagine the state
of mind in ancient
Egypt. Perhaps, most
chillingly, we will
be oblivious to the
larger mind, to a conscience.
We’ll be just
possessed and straining
bees, or neurons.
In Cal class
rooms, students
stare at their wireless
laptops during a lecture.
But look closer:
They have created a
temporary community
on an Internet
chat channel, sharing
websites that
amplify the talk, or
exchanging notes on
their prof’s performance.
On another
side of some screens,
browsers seek the
latest hometown
news from Tulsa
or Shanghai. At such times it is hard to say
where, exactly, the students’ minds are.
To hear its builders talk, technology will
remake the human species, changing the ways
we think, even what we desire. "There is a
kind of beauty in having a surrogate memory.
The fact is, I’ve delegated a lot of my remembering,"
says Gordon Bell, a distinguished
senior research fellow at Microsoft and five-decade
veteran of the industry. One of his
projects today is "MyLifeBits," a collection of
his lifetime’s letters, cards, photos (25,000 of
those alone), phone calls, and anything else
he can put online. Looking ahead, he sees a
world where billions of sensors act as proxies
for our own perceptions and "everything will
be maintained... there will be intelligence
everywhere." After all, each of those little electronic
eyes, those minuscule ears, feeds back to a very big brain.
| In 2002 we filmed,
wrote down, or otherwise encoded some five exabytes of information. That is
roughly the same amount of data contained in all preceding human conversations—ever. |
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One of the fine ironies of this future is that
much of our new selves will be built on today’s
desires. The quality of the results on search
engines like Google or Yahoo, the core of
competition among them, relies on such disciplines
as artificial intelligence, machine learning,
and parallel processing—problems whose
resolution will empower the Web. Thanks to
the surprising success of search-based advertising,
those companies also have the revenues to
develop technology like never before. Getting
the best brains onto building better electronic
brains is (forgive me) a no-brainer.
Google and Microsoft recently joined Sun
Microsystems in funding a new center at Cal
that aims to build computers smart enough
to serve millions of Internet users at once.
Computer science professor David Patterson,
who earlier worked on the computer technology
behind the Inktomi search engine, figures
the center will start to crack the problem of
creating true artificial intelligence, through
software capable of optimizing the patterns of
a million different clickstreams, or pathways
users take as they navigate websites. This gathered
intelligence, combined with pattern recognition,
is the key to creating virtual intuitive
intelligence, something that could revolutionize
marketing as well as strategic business or
international political negotiations.
But building out an eBay or bidding on a
mansion, electro-fragging a boring professor
while cruising Amazon.com, or even building
monster computers with high-end machine
learning in a nearby Cal lab are just the tiny
tip of this big iceberg.
The last comparable revolution in communications—
the creation of the printing
press—quickly created an industry of classical
translation into the peoples’ tongues, expanding
the Renaissance and spurring the Reformation.
Hearing people expound on today’s
search revolution makes it feel like a time of
that magnitude. "We want to organize all the
world’s information, and make it universally
accessible" says Eric Schmidt, the Berkeley
Ph.D. in computer science who heads Google.
The service also offers free instant messaging
and e-mail and has released Internet telephone software, so the information can move around
quickly. Even so, Schmidt figures organizing
"all" the information, everything that can
be known about the planet and about ourselves,
could take 300 years. As always, success
may be uncertain, but one thing is clear:
According to Schmidt, "It is important that
we not be stopped."
Schmidt is an engaging, circumspect billionaire,
the kind of person you might want
involved in a major change in human consciousness.
He came to Google after running
computer-networking company Novell,
and before that he was chief scientist at Sun
Microsystems. He moved to Google in 2001,
when it was a reasonably profitable small
company with 230 employees. Today, it has
5,000 employees and a stock price that valued
the company at $140 billion
this winter.
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