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Robert G. Sproul ’70

Moraga, CA

Robert Sproul

Robert Sproul literally grew up on the University of California campus in Berkeley. Bob received his B.A. from Berkeley and his Masters in English from San Francisco State, where he taught while in graduate school. Bob is a former member of the Cal Alumni Association Board and was chairman of the Letters and Science Board in the late 90’s.

Bob has always been involved in civic causes throughout his career and private life. He was chairman of the East Bay Conservation Corps, a longtime member of the Save the Redwoods League board, Children’s Hospital, and currently serves as a member of the Friends of the Bancroft Library and the Cal Baseball Foundation.

After 33 years in the advertising business, including as a managing partner at four Bay Area ad agencies, Bob accepted an offer to be the executive director of the Fritz Institute, a global nonprofit dedicated to providing relief to victims of disasters and forced migrations. He left the Fritz Institute in 2009 to take a position as assistant dean of development at Berkeley Law. During his seven years at Berkeley Law, Bob and his development team raised $131 million, exceeding their campaign goal by $6 million.

Bob finished up his career last year after serving for three years as the Cal Alumni Association’s director of scholarship development. Bob’s wife, Charlotte, was a longtime member of the Cal Discoveries Travel team. Together they have traveled the world and met many wonderful Cal alumni who became their close friends.