Keegan Houser / UC Regents

Cal Alumni Association Brand Identity Guidelines

Color Palette

Primary Color Palette

Cal Alumni Association primary color palette: Berkeley Blue PANTONE 282 C100 M71 Y10 K47 HEX 003262 R0 G50 B98; California Gold PANTONE123 For uncoated stock, use PMS 115U C0 M23 Y91 K0 HEX FDB515 R253 G181 B21; Metallic Gold PANTONE 874 Reserved for formal events and special occasions. HEX BC9B6A R188 G155 B106

Alternate Color Palette

CAA Color Palette Alternate: Founder's Rock PANTONE 5405 C71 M30 Y13 K45 HEX 2D637F R45 G99 B127; Medalist PANTONE 7550 C0 M34 Y98 K12 HEX E09E19 R224 G158 B25

Accent Color Palette

CAA Color Palette Accent: Bay Fog PANTONE 7535 C7 M10 Y22 K20 HEX C2B9A7 R194 G185 B167; Lawrence PANTONE 306 C79 M0 Y6 K5 HEX 00B0DA R0 G176 B218; Sather Gate PANTONE 558 C25 M2 Y30 K4 HEX B9D3B6 R185 G211 B182; Pacific PANTONE 431 C45 M27 Y17 K51 HEX 53626F R83 G98 B111; Soybean PANTONE 7745 C25 M0 Y91 K25 HEX 9DAD33 R157 G173 B51

Restricted-Use Color Palette

CAA Color Palette Restricted: California Purple Reserved for CALIFORNIA magazine. C69 M90 Y34 K23 HEX 5C3160 R92 G49 B96; South Hall PANTONE 7602 Reserved for the Lair of the Golden Bear and Pinecrest Chalet. C11 M68 Y95 K62 HEX 6C3302 R108 G51 B2

Pantone® is a color matching system that provides a worldwide color language for the selection presentation, specification, communication, reproduction and control of color. All color in these guidelines represents RGB and not Pantone colors. Pantone colors were matched as closely as possible. Pantone is a registered trademark of Pantone, Inc., New Jersey.