Cal Alumni Association Brand Identity Guidelines
Primary Color Palette
Alternate Color Palette
Accent Color Palette
Restricted-Use Color Palette
Pantone® is a color matching system that provides a worldwide color language for the selection presentation, specification, communication, reproduction and control of color. All color in these guidelines represents RGB and not Pantone colors. Pantone colors were matched as closely as possible. Pantone is a registered trademark of Pantone, Inc., New Jersey.
Cal Alumni Association Identity Guidelines
Learn more about how to use the Cal Alumni Association guidelines including the vision, brand positioning and personality.