Cal Alumni Association Brand Identity Guidelines
Acceptable imagery is friendly, professional, and Cal-spirited.
All CAA events must have Notice of Photography signage clearly displayed. The Notice is available in the CAA Marketing Resources folder in Google Drive.
- Blurry/Out of focus
- Pixelated/Low resolution
- Subject is cut off or out of frame
- Blown out/Too bright
- Underexposed/Too dark
- Image contains content that is potentially questionable, unprofessional, inappropriate, and/or offensive
Cal Alumni Association Identity Guidelines
Learn more about how to use the Cal Alumni Association guidelines including the vision, brand positioning and personality.