Cal Alumni Association Brand Identity Guidelines
Brand and Marketing Resources
Brand and Marketing Resources
Engagement Opportunities with CAA
A snapshot of CAA as an organization with information about advertising options, engagement opportunities, links to institutional statistics and reports, and downloadable promotional content.
CAA Marketing Resources on Google Drive
For internal use only, accessible only to CAA staff. Downloadable content includes institutional letterhead and presentation templates, event signage, PDFs of the Institutional Brochure with program inserts, monthly metrics reports, and quarterly flowcharts.
web@alumni.berkeley.edu
Please contact Marketing & Communications with brand questions and for assistance with broken links, image/graphic requests, corrections, etc.
Cal Alumni Association Identity Guidelines
Learn more about how to use the Cal Alumni Association guidelines including the vision, brand positioning and personality.






