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Cal Alumni Association Brand Identity Guidelines

Brand and Marketing Resources

Brand and Marketing Resources

 

Engagement Opportunities with CAA

A snapshot of CAA as an organization with information about advertising options, engagement opportunities, links to institutional statistics and reports, and downloadable promotional content.

 

CAA Marketing Resources on Google Drive

For internal use only, accessible only to CAA staff. Downloadable content includes institutional letterhead and presentation templates, event signage, PDFs of the Institutional Brochure with program inserts, monthly metrics reports, and quarterly flowcharts.

 

web@alumni.berkeley.edu

Please contact Marketing & Communications with brand questions and for assistance with broken links, image/graphic requests, corrections, etc.

Cal Alumni Association Identity Guidelines

Learn more about how to use the Cal Alumni Association guidelines including the vision, brand positioning and personality.

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Campanile in the sun Keegan Houser / UC Regents

Logo

Learn more about how to use the Cal Alumni Association logo.

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Cal Alumni Association logo

Color palette

Learn more about how to use the Cal Alumni Association color palette.

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Cal Alumni Association primary color palette

Typeface

Learn more about how to use the Cal Alumni Association typeface.

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Cal Alumni Association typeface Freight Sans Pro

Editorial Style

Learn more about the Cal Alumni Association’s editorial style.

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UC Berkeley

Photography

Learn more about how to use on brand photography.

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Campanile in bright sunlight Keegan Houser / UC Regents

Brand and Marketing Resources

Learn more about available brand and marketing resources.

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Woman wearing a Cal baseball cap Keegan Houser / UC Regents