Cal Alumni Association Brand Identity Guidelines

Engagement Opportunities with CAA

A snapshot of CAA as an organization with information about advertising options, engagement opportunities, links to institutional statistics and reports, and downloadable promotional content.

CAA Marketing Resources on Google Drive

For internal use only, accessible only to CAA staff. Downloadable content includes institutional letterhead and presentation templates, event signage, PDFs of the Institutional Brochure with program inserts, monthly metrics reports, and quarterly flowcharts.

web@alumni.berkeley.edu

Please contact Marketing & Communications with brand questions and for assistance with broken links, image/graphic requests, corrections, etc.