The Cal Alumni Association (CAA) is seeking a Content Marketing Associate to facilitate digital engagement in our community of more than half a million living Cal alumni. The Content Marketing Associate’s key responsibilities include managing CAA’s social media calendar; creating social media, blog posts, and email content; and contributing to our flagship alumni email newsletter. Our ideal candidate uses data-powered insights to direct their work, creating written and visual experiences that connect, inspire, and engage.

CAA is a mid-sized, dynamic, and multifaceted nonprofit organization committed to providing programs and services that keep Cal alumni of all ages and interests connected to UC Berkeley and to each other. Our programs include an award-winning magazine, scholarships, alumni career services, events, family camp, travel, and more. 

SUPERVISOR, WORK SCHEDULE AND LOCATION: 

The Content Marketing Associate reports to the Senior Director, Marketing and Communications. The position is located in Berkeley, California, with offices at Alumni House on the UC Berkeley campus. The Content Marketing Associate is an at-will, full-time, exempt position that will work a hybrid schedule in line with job duties and business needs, with some time working in the office and some time working remotely. 

Responsibilities

Social Media (45%)

• Create content, interact with visitors, and source user-generated content on CAA’s social media channels
• Create and manage social ad campaigns through Meta Business Manager
• Execute social media strategy, promoting community engagement and growth in key areas
• Ensure social content aligns with house editorial and visual brand guidelines
• Work with managers of other campus and external social accounts to create collaborative content
• Provide occasional social media coverage of events outside of business hours

Content Marketing (40%)

• Collaborate with in-house, student, and freelance staff to produce short- and long-format content that promotes CAA’s programs and campaign initiatives 
• Contribute content to The Cal Connection, CAA’s monthly alumni email newsletter
• Write, edit, and publish alumni news and promotional articles on CAA’s website, alumni.berkeley.edu
• Collaborate with Marketing and Communications colleagues and CAA’s program staff on campaigns to advance revenue-generating initiatives including fundraising, membership, and affinity partnerships
• Stay informed on current trends and practices in the digital marketing industry
• Edit and proofread communications to use consistent brand voice
• Gather and submit CAA content to Berkeley Online, a monthly campus newsletter

Analysis (15%)

• Using industry-standard tools, collect and analyze performance metrics, contributing to progress reports and campaign postmortems
• Collaborate with Data analysts to identify and target key audience segments
• Other duties as assigned

Required Qualifications

• 1–3 years of professional experience in relevant fields, such as marketing, media, business data and communications, or an equivalent combination of education and experience
• Previous experience writing articles, blog posts, and promotional content
• Previous experience managing social media accounts for businesses or brands 
• Strong written and verbal communicator
• Experience using analytics tools to measure digital content performance
• Experience writing and editing basic HTML
• Ability to work independently to meet set deadlines
• Desire to work in nonprofit environment dedicated to the advancement of higher education
• Understanding of the UC Berkeley community, its values, and personality
• Must submit to and pass background check and FBI/DOJ fingerprint screening

Preferred Qualifications

• Skill in digital photography, video editing, and/or graphic design
• Experience using project management tools to track and manage work
• UC Berkeley alum / love of UC Berkeley

Salary and Benefits

This is a full-time, exempt position with a pay range of $72,000 – $82,000 annualized. The Cal Alumni Association offers competitive health care benefits, generous vacation and holiday paid time off benefits, and a 403(b) plan with a company match. CAA staff, while not University of California employees, are eligible to participate in many professional development courses, programs, and discounts offered by UC Berkeley. CAA is a friendly, team-centered, and professional environment, and we are committed to creating a culture where all staff feel welcome.

The Cal Alumni Association seeks candidates whose previous experience has prepared them to contribute to our commitment to diversity and inclusion. We are also looking for applicants who demonstrate an understanding of the diverse academic, socioeconomic, cultural, disability, gender identity, sexual orientation, and ethnic backgrounds present in our community. 

To Apply

Submit a cover letter, resume, and up to two examples of social media, email, or blog content or campaigns you have created, to recruiting@alumni.berkeley.edu with CONTENT MARKETING ASSOCIATE in the subject line. Resumes without cover letters will not be accepted. Please send materials as an attachment in PDF format. This position will remain open until filled, however, we encourage you to submit your materials for consideration by November 18, 2024. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.

Deadline to Apply

November 18, 2024

Our Operating Principles

We are especially interested in hiring a candidate who will commit to building a workplace that:

• Fosters personal accountability and empowerment
• Inspires personal integrity and a commitment to ethical standards
• Builds trust and mutual respect
• Fosters effective communication
• Conducts work that is inspirational, innovative, forward-thinking and adaptable
• Reinforces teamwork
• Offers constructive feedback and coaching
• Shares a common commitment to vision/goals
• Nurtures a positive outlook
• Affirms diversity
• Allows for an aesthetic, healthy and accommodating physical workspace.

Benefits

For Our Full-time Employees:

CAA offers an excellent health care and supplemental benefits packages, 403(b), a generous paid time-off benefit, and more. We have a friendly, relaxed but professional environment, and we pride ourselves on our team approach.

Health Care Benefits:

• CAA employees are required to contribute 10% of their total medical premium for the employee and 20% for any eligible dependents.
• CAA pays 100% of the premiums for Dental and Vision benefits for the employee and any eligible dependents.

Paid Time Off Benefits:

• Vacation: 16 days/year for first 2 years of service, 18 days/year after completing 2 years of service, 21 days/year after completing 5 years of service.
• Sick time: 12 days/year
• Holidays: 11 total per year
• Paid time off between Dec 26 and Dec 31
• Birthday Holiday: 1 Day off

Professional Development:

• As affiliates to UC Berkeley, CAA employees are eligible to participate in many of the on-campus professional development workshops, seminars and professional networks available to UCB employees. Please note that this does not include undergraduate or graduate courses offered to students.
• CAA has a partnership with UC Berkeley Extension that offers our employees a discount on enrollment fees.

Financial Benefits:

• 403(b) retirement savings plan with a company match
• Supplemental Insurance with 100% of premiums paid by CAA:
  • Life Insurance
  • AD&D Insurance
  • LTD Insurance
• Option to purchase supplemental insurance plans from AFLAC

Commuting and Parking:

• If you’re a commuter, consider taking advantage our pre-tax public transit commuter benefit. You can load your Clipper Card or pay public transit fare with pre-tax dollars.
• Cal Bear Pass: Take advantage of UCB’s partnership with AC Transit. The partnership offers a cost savings of up to 70% off the standard monthly bus pass rate! CAA employees are eligible to purchase an AC transit pass at the faculty/staff discount rate with pre-tax payroll deductions.
• UCB Campus Parking Permit: As affiliates to UCB, our CAA employees are eligible to purchase a campus parking permit at the faculty/staff discount rate with pre-tax payroll deductions.

Access to Campus Programs and Discounts:

• Eligible to join the Recreational Sports Facility (RSF) at the Faculty/Staff discount rate
• Special campus events
• Free admission to the University Art Museum
• Discount tickets for Cal Performances, Pacific Film Archive, and Hertz Hall
• AirBears: wireless internet access on campus