The Senior Director of Media is responsible for shaping and elevating how we share stories. Reporting to the Chief Operations & Financial Officer (COFO), this leader will oversee a multidisciplinary team responsible for driving the strategy and business operations behind CAA’s flagship channels – including the California magazine (print and digital), The Edge Podcast, and more. The Senior Director will lead the efforts to  drive meaningful discussion and engagement across UC Berkeley’s alum community.

Responsibilities

Strategic Leadership

• Develop and execute a unified content strategy and consistent voice that informs, inspires, and strengthens Cal alum’s pride and engagement with Cal. Build and manage  a network of content sources and contributors, integrating audience feedback in a spirit of continuous improvement to meet the Cal community’s needs.
• Collaborate with California magazine’s editor-in-chief and serve as the connector to internal CAA departments. 
• Serve as the primary liaison between CAA leadership and Board for matters related to budget, distribution, content engagement and other related topics.
• Act as bridge between CAA and external campus partners.

Team Management & Collaboration

• Lead a multidisciplinary team that includes content management, production, and student fellows, with indirect oversight of the California magazine operations.
• Establish and facilitate regular story and content planning meetings across departments.
• Provide strategic input to the Editor-in-Chief of California magazine while supporting cross-channel content development.
• Foster collaboration with UC Berkeley campus partners.

Execution & Optimization

• Oversee the redesign of California magazine’s print and  in collaboration with the magazine’s Editor-in-Chief.
• Develop and launch new content formats (e.g., audio features, alum opinion columns, scholar spotlights).
• Expand and enhance the California Live event series, including an improved marketing strategy.
• Design and implement engagement campaigns that drive traffic, ticket sales, and alum participation.
• Measure and report on content performance, reach, and ROI to inform strategy and demonstrate impact. 

Planning & Growth

• Create a streamlined cross-functional briefing and review system. 
• Assess workflows and propose improvements in content development.
• Launch the Student Fellows Program to cultivate emerging communications talent.
• Develop a roadmap for visual storytelling expansion, digital modernization, and long-term content innovation.

Required Qualifications

• 10+ years of experience in content strategy, preferably in nonprofit, higher education, or media. 
• Proven editorial and communications leadership in nonprofit, higher education, or media expertise leading multi-platform storytelling. 
• Experience with audience development, editorial planning, and cross-channel engagement.
• Strong project management skills with a track record of leading high performing teams
• Exceptional writing, editing, and creative direction abilities.
• Familiarity with alum relations and higher education.

Salary and Benefits

This position is classified as an at-will, full-time, exempt position. Pay range will be between $130,000-$170,000 annualized, depending on experience. The role is eligible to participate in company-sponsored benefits, our 403(b) plan with a company match, and generous paid time off. CAA staff members also have access to many UC Berkeley faculty and staff discounts. We have a friendly, relaxed but professional environment, and we pride ourselves on our team approach.

To Apply

Email your resume and cover letter to [email protected] with “Sr Director of Media” in the subject line. Attachments must be in either MS Word or PDF format. This position will remain open until filled, however, we encourage you to submit your materials for consideration by Friday, August, 15, 2025. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.

Deadline to Apply

Friday, August, 15, 2025

Our Operating Principles

We are especially interested in hiring a candidate who will commit to building a workplace that:

• Fosters personal accountability and empowerment
• Inspires personal integrity and a commitment to ethical standards
• Builds trust and mutual respect
• Fosters effective communication
• Conducts work that is inspirational, innovative, forward-thinking and adaptable
• Reinforces teamwork
• Offers constructive feedback and coaching
• Shares a common commitment to vision/goals
• Nurtures a positive outlook
• Affirms diversity
• Allows for an aesthetic, healthy and accommodating physical workspace.

Benefits

For Our Full-time Employees:

CAA offers an excellent health care and supplemental benefits packages, 403(b), a generous paid time-off benefit, and more. We have a friendly, relaxed but professional environment, and we pride ourselves on our team approach.

Health Care Benefits:

• CAA employees are required to contribute 10% of their total medical premium for the employee and 20% for any eligible dependents.
• CAA pays 100% of the premiums for Dental and Vision benefits for the employee and any eligible dependents.

Paid Time Off Benefits:

• Vacation: 16 days/year for first 2 years of service, 18 days/year after completing 2 years of service, 21 days/year after completing 5 years of service.
• Sick time: 12 days/year
• Holidays: 11 total per year
• Paid time off between Dec 26 and Dec 31
• Birthday Holiday: 1 Day off

Professional Development:

• As affiliates to UC Berkeley, CAA employees are eligible to participate in many of the on-campus professional development workshops, seminars and professional networks available to UCB employees. Please note that this does not include undergraduate or graduate courses offered to students.
• CAA has a partnership with UC Berkeley Extension that offers our employees a discount on enrollment fees.

Financial Benefits:

• 403(b) retirement savings plan with a company match
• Supplemental Insurance with 100% of premiums paid by CAA:
  • Life Insurance
  • AD&D Insurance
  • LTD Insurance
• Option to purchase supplemental insurance plans from AFLAC

Commuting and Parking:

• If you’re a commuter, consider taking advantage our pre-tax public transit commuter benefit. You can load your Clipper Card or pay public transit fare with pre-tax dollars.
• Cal Bear Pass: Take advantage of UCB’s partnership with AC Transit. The partnership offers a cost savings of up to 70% off the standard monthly bus pass rate! CAA employees are eligible to purchase an AC transit pass at the faculty/staff discount rate with pre-tax payroll deductions.
• UCB Campus Parking Permit: As affiliates to UCB, our CAA employees are eligible to purchase a campus parking permit at the faculty/staff discount rate with pre-tax payroll deductions.

Access to Campus Programs and Discounts:

• Eligible to join the Recreational Sports Facility (RSF) at the Faculty/Staff discount rate
• Special campus events
• Free admission to the University Art Museum
• Discount tickets for Cal Performances, Pacific Film Archive, and Hertz Hall
• AirBears: wireless internet access on campus