Farewell from the Executive Director

Dear Fellow Cal Alumni and Friends,

It has been an honor and a joy to serve at the helm of our Cal Alumni Association (CAA) these past four years, so it is with mixed emotions that I announce my departure from CAA this fall. I have decided to return to the private sector to pursue an exciting leadership opportunity in the marketing industry.

My engagement as an active alumnus started in 1989 upon my graduation. At that time I never imagined I would have the opportunity to serve as Cal’s chief alumni ambassador, but ultimately a long volunteer leadership career with CAA, Cal, and the UC system led me to this wonderful opportunity in 2011. While the majority of my professional life was spent in the marketing and advertising industry, my personal passion was, and always will be Cal. The opportunity to serve the University and engage the alumni community has indeed been a perfect fit for me professionally. I am exceedingly proud of CAA’s many accomplishments over these past four years. Today our Association is more relevant than ever before.

CAA has significantly expanded engagement opportunities for multiple generations of Cal alumni. We have custom-designed new programs that deliver fresh, innovative content, commensurate with the high caliber of UC Berkeley. Counter to national trends, the number of CAA program participants and donors has steadily increased. We are supporting more undergraduate scholars thanks to the generous legacy commitment made by Ted Kruttschnitt ’64, which established the Kruttschnitt Aspire Scholarship Program (KASP). I am also particularly proud of the Association’s expansion of programs geared toward young alumni, including The Berkeley Network, Blue & Gold Bash, Young Alumni Weekend at the Lair, Young Alumni Tailgate, and Young Alumni Hoops Party. Through CALIFORNIA Magazine Online we’ve shared important and exciting Cal content every day with nearly two million readers, worldwide, since 2013.

Yes, there is much to be proud of at CAA. The organization benefits from the leadership of a dedicated volunteer board of directors, with Cal Rugby alumnus and tech executive Jason Morimoto ’02 now serving as President through 2017. That said, the folks who really make CAA work are the dedicated and tireless Association staff. This group of professionals has committed themselves to the service of the Cal alumni community. I am exceedingly grateful to each of our 65 full-time employees. Without them, none of this would be possible. Thank you for your partnership and your Cal spirit!

I want to thank you all for your dedication to our alma mater. Above all else, the absolute highlight of my tenure as Executive Director has been the incredible, fantastic Cal people I have met. I will cherish these friendships, and Berkeley, for life.

Fiat Lux and Go Bears!


Jefferson’s last day will be September 30, 2015. The CAA Board has appointed an Executive Director Search Committee, chaired by CAA President Jason Morimoto, who will work with a search firm to find a replacement, and Jefferson will continue to serve as a resource while the search process continues.

Should you have any questions regarding the upcoming leadership transition and associated planning process, you may contact Jefferson or CAA President Jason Morimoto at president@alumni.berkeley.edu.

Please direct any additional questions to Susie Crumpler, Chief Marketing Officer, at susie.crumpler@alumni.berkeley.edu.


Jefferson, You and your staff were most helpful to me and to those of us who put together the 50th reunion of the Cal Glee Club’s tour of Europe, a two month, 40 concert tour of eight to ten countries. We were able to use the Alumni House and the services of the Cal Dining group to have a wonderful banquet and a great event over two days. I hope your future is bright and that you will always keep Cal in your thoughts. In my business career, I was able to hire and associate with many Cal alums, and I always remember that the purpose of a state university was to prepare its graduates for careers in those who do business in this state and in this country. Good luck to you and Go Bears. Chris Kane ’63

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