CAA Announcements

Farewell from the Executive Director

Dear Fellow Cal Alumni and Friends,

It has been an honor and a joy to serve at the helm of our Cal Alumni Association (CAA) these past four years, so it is with mixed emotions that I announce my departure from CAA this fall. I have decided to return to the private sector to pursue an exciting leadership opportunity in the marketing industry.

Director’s Chair: Summer 2015

Nothing better represents the promise of the future than the inherent optimism of graduation season. Here at Berkeley, we just welcomed more than 10,200 new Cal graduates. These bright young people come from all over California, the nation, and the world. These Golden Bears enter a new chapter in life with a profound commitment to community service, environmental awareness, social entrepreneurship, educational equity, and a passion for innovation. Today’s Berkeley graduates represent the best aspects of a 21st century multicultural society.

UC Berkeley Bioengineers at WonderCon 2015

Cal’s very own superheroes: UC Berkeley bioengineers, Cal alum Kyle Kurpinski, Ph.D. ’08 and Terry Johnson, hosted the panel “Science in Science Fiction” at a sold-out WonderCon​ 2015 this past weekend, in which they discussed the discoveries and innovations that inspire science fiction, and the way that science and engineering are depicted in popular media. Go Bears!

CAA at UC Day 2017

On March 8, CAA and a delegation of alumni will join the campus government relations team to meet with lawmakers in Sacramento to talk about the transformative power of a college education and how UC benefits the state. The CAA delegation will join groups from the other nine UC campuses, and UC President Janet Napolitano, to advocate for public higher education funding. The team will meet one-on-one with nine legislators to remind them about the importance of supporting UC, especially during the current period of enrollment growth.  

CAA Announces the 2015 Alumnus of the Year Steve Wozniak, B.S. ’86 and Other Alumni Award Recipients

Steve Wozniak, who received his B.S. in Electrical Engineering and Computer Sciences from the University of California, Berkeley in 1986, has been selected as the 2015 Alumnus of the Year by the Cal Alumni Association (CAA), UC Berkeley’s alumni association. Silicon Valley icon and philanthropist Steve Wozniak helped shape the computing industry with the design of Apple’s first line of products. In 1976, he founded Apple Computer Inc. with Steve Jobs, introducing the Apple 1 personal computer.

Cal Alumni Student Association Presents Scholarship Funds to University of California Office of the President for UC Berkeley Undergraduate Leaders

Berkeley, CA (February 2, 2015)— The Cal Alumni Association (CAA) of UC Berkeley announced that the Cal Alumni Student Association (CASA) has donated $25,000 to support undergraduate student leaders. Their gift, now the CASA Leadership Scholarship Fund, serves ongoing efforts to support The Leadership Award, a CAA Alumni Scholarship program at Cal. To date, 99 undergraduate students contributed to this student initiative, while 67 who graduated in 2014 are eligible for more than $17,000 in matching funds through UC Berkeley’s one-time “Class of 2014” challenge match.

Director’s Chair: Winter 2014

Peace and conflict studies, corporate finance, Buddhist psychology, organizational behavior, philosophy of the mind, the science of stress and coping. While seemingly disparate subjects of varying esoteric levels, they are all united by Berkeley. This fascinating range of diverse subject matter is perfectly indicative of so much that makes Berkeley great.

Announcing the Kruttschnitt Aspire Scholarship Program

Berkeley, California, October 10, 2014 – The Cal Alumni Association (CAA) announced a significant expansion of its portfolio of undergraduate scholarship programs dedicated to attracting and retaining the best and brightest underrepresented ethnic minority students at the University of California, Berkeley. The scholarship program, formerly known as The Equity Scholarship, has been renamed the Kruttschnitt Aspire Scholarship Program (KASP), in honor of Cal alumnus and local business and community leader, Theodore (Ted) H. Kruttschnitt ’64.

CAA Launches Innovative Professional and Social Networking Program for UC Berkeley Graduates

The Cal Alumni Association (CAA) of the University of California, Berkeley announces The Berkeley Network, a new program that provides professional and social networking opportunities for UC Berkeley alumni. The Berkeley Network offers three modules for career programming, including free webinar series for career management and executive development, new Cal alumni committees within California’s top corporations, and regional industry gatherings.

Thanks to You, CAA’s Impact is Greater than Ever

The support provided to the Cal Alumni Association (CAA) by alumni is transformative. Thanks to generous alumni support, CAA builds energized communities, offers enriching events and programs, 
and changes student lives with scholarships. CAA’s programs and services are designed to inform, engage, and inspire our alumni community, and to support UC Berkeley. Thanks to you, CAA’s impact is greater than ever.

Supporting Students at Cal

As Executive Director of Berkeley’s Cal Alumni Association, one of the most rewarding aspects of my job has nothing to do with alumni at all. “Blasphemy,” you say? Not at all! That most rewarding aspect has everything to do with the future of our University and the future of our alumni community—it’s current Cal students.

The Power and Value of “The Brand”

These days you hear a lot of people talking about the power and value of “the brand.”

As a 20-year veteran of the advertising industry, I’m well acquainted with brand strategy and the critical role a well-managed brand can play in building positive awareness, preference, and advocacy among customers, constituents, and ambassadors. Here at Cal, we pay a great deal of attention to the ways in which our very unique University brand is conveyed and how our story is told.


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