CAA Announcements

CAA Launches Innovative Professional and Social Networking Program for UC Berkeley Graduates

The Cal Alumni Association (CAA) of the University of California, Berkeley announces The Berkeley Network, a new program that provides professional and social networking opportunities for UC Berkeley alumni. The Berkeley Network offers three modules for career programming, including free webinar series for career management and executive development, new Cal alumni committees within California’s top corporations, and regional industry gatherings. Read more about CAA Launches Innovative Professional and Social Networking Program for UC Berkeley Graduates »

Thanks to You, CAA’s Impact is Greater than Ever

The support provided to the Cal Alumni Association (CAA) by alumni is transformative. Thanks to generous alumni support, CAA builds energized communities, offers enriching events and programs, 
and changes student lives with scholarships. CAA’s programs and services are designed to inform, engage, and inspire our alumni community, and to support UC Berkeley. Thanks to you, CAA’s impact is greater than ever. Read more about Thanks to You, CAA's Impact is Greater than Ever »

Supporting Students at Cal

As Executive Director of Berkeley’s Cal Alumni Association, one of the most rewarding aspects of my job has nothing to do with alumni at all. “Blasphemy,” you say? Not at all! That most rewarding aspect has everything to do with the future of our University and the future of our alumni community—it’s current Cal students. Read more about Supporting Students at Cal »

The Power and Value of “The Brand”

These days you hear a lot of people talking about the power and value of “the brand.”

As a 20-year veteran of the advertising industry, I’m well acquainted with brand strategy and the critical role a well-managed brand can play in building positive awareness, preference, and advocacy among customers, constituents, and ambassadors. Here at Cal, we pay a great deal of attention to the ways in which our very unique University brand is conveyed and how our story is told. Read more about The Power and Value of “The Brand” »

Welcome to our New Website!

The Cal Alumni Association (CAA) is very pleased to unveil our refreshed website. Not only does the refreshed site reflect the energy and spirit of our alma mater, it has been redesigned to better serve as a digital hub for all things Cal alumni. Updated functionality and improved navigation will result in an improved user experience. By employing a responsive design, users’ site experience will be customized to fit your device screen — laptop, tablet, or smart phone. Read more about Welcome to our New Website! »

Update for Cal Alumni Regarding the Tuolumne County Rim Fire

Dear Lair Campers, Cal Alumni, and Friends,

The Tuolumne County Rim Fire remains at 80% contained with a forecast of 100% containment by September 20. It’s clear this fire is not going away quietly, and so we continue to be very thankful for the amazing work of the firefighters and crews who are battling this blaze. The air quality in Pinecrest is still poor, though we’re hopeful in the days ahead that conditions will improve enough so we can reopen the Pinecrest Chalet. Read more about Update for Cal Alumni Regarding the Tuolumne County Rim Fire »

September 3: Update for Cal Alumni Regarding the Tuolumne County Rim Fire

Dear Lair Campers, Cal Alumni, and Friends,

Some good news — the most recent update on the Tuolumne County Rim Fire is that it is now 75% contained with a forecast of 100% containment by September 20. Additionally, the evacuation advisory has been lifted for the Pinecrest and Mi-Wuk areas. Read more about September 3: Update for Cal Alumni Regarding the Tuolumne County Rim Fire »

August 31: Update for Cal Alumni Regarding the Tuolumne County Rim Fire

Dear Lair Campers, Cal Alumni, and Friends,

I would like to provide you with an update regarding the Tuolumne County Rim Fire. The fire is now 35% contained and continues to burn approximately six miles from the Lair. An advisory evacuation order remains in place from Mi-Wuk to Pinecrest, where the Lair of the Bear and Pinecrest Chalet are located. At this point, all Lair and Chalet staff and guests have been sent home. Read more about August 31: Update for Cal Alumni Regarding the Tuolumne County Rim Fire »

August 26: Update for Cal Alumni Regarding the Tuolumne County Rim Fire

Dear Lair Campers, Cal Alumni, and Friends,

I would like to make you aware that an advisory evacuation notice has been extended along the south side of Hwy. 108, from Mi-Wuk Village all of the way up to Pinecrest, where the Lair of the Bear and Pinecrest Chalet are located. While the evacuation is not mandatory at this time, we are advising all remaining guests at the Chalet to depart from the area. The Lair has already been vacated, and all camp sessions through August 29 have been canceled. Read more about August 26: Update for Cal Alumni Regarding the Tuolumne County Rim Fire »

Giving Notes Spring 2013

Dear Cal alumni and friends,

Excitement and pride are in the air on campus. The women’s basketball team made history with Cal’s first trip to the Final Four. Prospective students tour campus with their hopeful parents—freshman and transfer applications to Cal were up by eight percent and rose to a record high of 83,640. The renovation and revitalization of the Lower Sproul Plaza area began in March. It is a great time to be part of this invigorating campus and an amazing honor to be a Golden Bear! Read more about Giving Notes Spring 2013 »

Remembering Howdy

Cal lost one of its most loyal—and nicest—alumni when Howard “Howdy” Brownson ’48 passed away on April 19, just a few weeks short of his 89th birthday.

The death notice in the San Francisco Chronicle said it all: “Howdy Brownson—song leader, barbershopper, safety engineer, community volunteer, and Cal alum extraordinaire—has sung his last tune.” Read more about Remembering Howdy »

Our New Strategic Plan

In today’s resource-challenged climate, it seems all too often strategic planning and programmatic reality live in separate dimensions. It’s sometimes tempting to define the “new normal” as a state of difficult compromise. But what if organizations viewed this as an opportunity to reinvent, reinvigorate, repurpose, and propel their organizations forward? CAA is beginning to implement a dynamic new five-year strategic plan with this perspective guiding us. The focus of CAA’s new plan is—focus. Read more about Our New Strategic Plan »

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