CAA Announcements

The support provided to the Cal Alumni Association (CAA) by alumni is transformative. Thanks to generous alumni support, CAA builds energized communities, offers enriching events and programs, 
and changes student lives with scholarships. CAA’s programs and services are designed to inform, engage, and inspire our alumni community, and to support UC Berkeley. Thanks to you, CAA’s impact is greater than ever.

These days you hear a lot of people talking about the power and value of “the brand.”

As a 20-year veteran of the advertising industry, I’m well acquainted with brand strategy and the critical role a well-managed brand can play in building positive awareness, preference, and advocacy among customers, constituents, and ambassadors. Here at Cal, we pay a great deal of attention to the ways in which our very unique University brand is conveyed and how our story is told.

Dear Lair Campers, Cal Alumni, and Friends,

The Tuolumne County Rim Fire remains at 80% contained with a forecast of 100% containment by September 20. It’s clear this fire is not going away quietly, and so we continue to be very thankful for the amazing work of the firefighters and crews who are battling this blaze. The air quality in Pinecrest is still poor, though we’re hopeful in the days ahead that conditions will improve enough so we can reopen the Pinecrest Chalet.

Dear Lair Campers, Cal Alumni, and Friends,

I would like to provide you with an update regarding the Tuolumne County Rim Fire. The fire is now 35% contained and continues to burn approximately six miles from the Lair. An advisory evacuation order remains in place from Mi-Wuk to Pinecrest, where the Lair of the Bear and Pinecrest Chalet are located. At this point, all Lair and Chalet staff and guests have been sent home.

Dear Cal Alumni and Friends,

The Rim Fire, now burning in Tuolumne County, has unfortunately had an impact on the Cal Alumni Association’s two properties in Pinecrest, CA—Lair of the Golden Bear and Pinecrest Chalet.