CAA Announcements

Steve Wozniak, who received his B.S. in Electrical Engineering and Computer Sciences from the University of California, Berkeley in 1986, has been selected as the 2015 Alumnus of the Year by the Cal Alumni Association (CAA), UC Berkeley’s alumni association. Silicon Valley icon and philanthropist Steve Wozniak helped shape the computing industry with the design of Apple’s first line of products. In 1976, he founded Apple Computer Inc. with Steve Jobs, introducing the Apple 1 personal computer.

Peace and conflict studies, corporate finance, Buddhist psychology, organizational behavior, philosophy of the mind, the science of stress and coping. While seemingly disparate subjects of varying esoteric levels, they are all united by Berkeley. This fascinating range of diverse subject matter is perfectly indicative of so much that makes Berkeley great.

Berkeley, California, October 10, 2014 – The Cal Alumni Association (CAA) announced a significant expansion of its portfolio of undergraduate scholarship programs dedicated to attracting and retaining the best and brightest underrepresented ethnic minority students at the University of California, Berkeley. The scholarship program, formerly known as The Equity Scholarship, has been renamed the Kruttschnitt Aspire Scholarship Program (KASP), in honor of Cal alumnus and local business and community leader, Theodore (Ted) H. Kruttschnitt ’64.

The support provided to the Cal Alumni Association (CAA) by alumni is transformative. Thanks to generous alumni support, CAA builds energized communities, offers enriching events and programs, 
and changes student lives with scholarships. CAA’s programs and services are designed to inform, engage, and inspire our alumni community, and to support UC Berkeley. Thanks to you, CAA’s impact is greater than ever.

These days you hear a lot of people talking about the power and value of “the brand.”

As a 20-year veteran of the advertising industry, I’m well acquainted with brand strategy and the critical role a well-managed brand can play in building positive awareness, preference, and advocacy among customers, constituents, and ambassadors. Here at Cal, we pay a great deal of attention to the ways in which our very unique University brand is conveyed and how our story is told.

Dear Lair Campers, Cal Alumni, and Friends,

The Tuolumne County Rim Fire remains at 80% contained with a forecast of 100% containment by September 20. It’s clear this fire is not going away quietly, and so we continue to be very thankful for the amazing work of the firefighters and crews who are battling this blaze. The air quality in Pinecrest is still poor, though we’re hopeful in the days ahead that conditions will improve enough so we can reopen the Pinecrest Chalet.

Dear Lair Campers, Cal Alumni, and Friends,

I would like to provide you with an update regarding the Tuolumne County Rim Fire. The fire is now 35% contained and continues to burn approximately six miles from the Lair. An advisory evacuation order remains in place from Mi-Wuk to Pinecrest, where the Lair of the Bear and Pinecrest Chalet are located. At this point, all Lair and Chalet staff and guests have been sent home.