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Keegan Houser / UC Regents

Cal Alumni Association Brand Identity Guidelines

Typeface

Typeface

The following typefaces are the acceptable fonts for official CAA-produced communications.

UC Berkeley Oldstyle (OS); Freight Sans Pro; Freight Text Pro; Freight Micro Pro: Reserved for the Lair of the Golden Bear.; Arial: Used if none of the above typefaces are available.

Cal Alumni Association Identity Guidelines

Learn more about how to use the Cal Alumni Association guidelines including the vision, brand positioning and personality.

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Campanile in the sun Keegan Houser / UC Regents

Logo

Learn more about how to use the Cal Alumni Association logo.

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Cal Alumni Association logo

Color palette

Learn more about how to use the Cal Alumni Association color palette.

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Cal Alumni Association primary color palette

Typeface

Learn more about how to use the Cal Alumni Association typeface.

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Cal Alumni Association typeface Freight Sans Pro

Editorial Style

Learn more about the Cal Alumni Association’s editorial style.

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UC Berkeley

Photography

Learn more about how to use on brand photography.

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Campanile in bright sunlight Keegan Houser / UC Regents

Brand and Marketing Resources

Learn more about available brand and marketing resources.

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Woman wearing a Cal baseball cap Keegan Houser / UC Regents