Sports

Marshawn Lynch

Who Knew? Before Becoming a Media Mute, Super Bowl Star was a Publicist’s Dream

In the countdown to Sunday’s Super Bowl, suspense is building over the question on the mind of every devoted football fan: What will Marshawn Lynch say—or, more accurately, not say—to the media after the game? However popular the Seattle Seahawks’ running back is with Seattle fans, he has a lot fewer friends at NFL headquarters, […]

Men holding a trophy

For Pete’s Sake: The Men Who Won Cal’s Sole NCAA Basketball Top Title Remain United

Their hairlines weren’t much thinner; their waistlines weren’t much thicker; and, with few exceptions, it was hard to tell from their appearance that 55 years had passed since these men won Cal’s only NCAA basketball championship in 1959. They returned last May for a joyous two-day reunion in Berkeley: a banquet at the Lafayette Park […]

Earl Robinson

Going to Bat for Earl Robinson: “We’ve Got to Do Something to Help Robbie.”

Update: A memorial service for Earl Robinson, who died on Independence Day from complications of congestive heart failure, was held last Friday, July 25, at the site he selected before his death: the Cal Alumni House. The attendees, numbering in the hundreds, used up all the available seats and standing room, finally spilling out onto the […]

Old images of Oski the bear

The Bear, Re-Branded: Cal Replaces Its Live-and-Let-Live Mascot With Vicious New Model

Like Memorial Stadium, the brand identity of Cal Athletics has recently been renovated. Nothing too radical, mind you; the colors are unchanged and the Cal script remains the chief identifier. The only big change is the new bear logo. Gone is the striding giant of yesteryear, its stately silhouette imparting a certain timeless nobility to […]

Kabam

Kabam? Ka-Ching: Naming Rights Bring Cash to Campus

Even on a football field it sometimes helps to tread lightly. That’s why as Berkeley administrators were deciding how to pay down the $445 million price tag associated with the retrofit and expansion project at California Memorial Stadium, the idea of selling naming rights to the structure itself was never on the table. “We have […]

An old football

Love, War and Football: A Curious Relic from WWII Prison Camp Returns to Cal Athletics

In an office at Cal Athletics sits a special historic artifact—a football autographed by the 1938 Golden Bears football team, co-champions of the Pacific Coast Conference. The ball is flat and the laces are gone, but you can still make out the signatures, including that of team captain (and two-time first-team All-Pacific Coast Conference halfback) […]

Jogs for Jill: Runs Honoring Late Cal Coxswain Net $500,000 to Combat Lung Cancer

More than 1,200 runners, walkers, strollers and joggers are expected to gather March 16th for the fifth annual Jog For Jill, a 5-K course around UC Berkeley’s campus in honor of Jill Costello—a political economy major who died from lung cancer just a few weeks after graduating from Cal in 2010. She has left an indelible […]