IMPACT: "The question is not how CGI has impacted animation, but how it has impacted entertainment," says Fred Raimondi, visual effects supervisor at Venice-based effects studio Digital Domain, of the advent of computer-generated imagery, the digitally based 3D graphics application that simulates everything from swishing party dresses to roaring factory fires to the Creation. In 1995, the first completely computer-generated feature film, Pixar’s Toy Story, was a box-office smash. Since then, a steady-stream of studio-produced CGI blockbusters has rewritten the rules of movie, TV and videogame animation, and transformed storytelling in live action as well. Analysts estimate that the average visual-effects budget for a feature film has rocketed from $5 million in 2000 to more than $40 million today.

 

EUREKA MOMENT:

Though it had been used as early as the early ’80s—notably, in Lucasfilm’s The Empire Strikes Back (1980) and Paramount’s Young Sherlock Holmes (1985)—neither filmmakers nor audiences were smitten with CGI until witnessing ILM’s photorealistic effects in the 1989 feature, The Abyss (20th Century Fox).

More from the 2007 January February 25 Brilliant California Ideas issue

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Mines to Vines

Through her nonprofit, Berkeley alum Heidi Kühn is helping rid Asia, Africa, and the Balkans of landmines and planting crops in their places. Kuhn won a CAA Excellence in Achievement Award in 2002. Ana Paula gingerly crosses a field in southern Angola near her home in the central province of Huambo. She is starving, and across […]

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Beyond The Silver Bullet

A new Congress wants health care reform. But for lower-cost, higher-quality care, Americans first must shed the myth of the one-shot solution. Four years ago, a 55-year-old catholic priest named Father John Corapi set off an FBI investigation that brought down Redding Medical Center’s chief cardiologist and cost Tenet Healthcare, the hospital’s corporate parent, hundreds of […]

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Not Your Daddy’s NPR

Balancing dinner party decorum with spontaneous wit In a recent show, Peter Sagal, host of National Public Radio’s Wait Wait … Don’t Tell Me!, opened with a salute to the enemy. “At the risk of alienating my colleagues in public radio, I want to praise a commercial TV program,” he said. Which one? “Dancing with the […]