The weekend of September 9, the Cal Alumni Association’s family camp, The Lair of the Golden Bear, hosts its inaugural musical festival, Bear Music Fest. Part of a typical all-inclusive Lair weekend, the festival performances will take place across two of the three primary campsites, and feature artists representative of the Bay Area music scene.
The event’s executive producer is Kevin Merritt: a Bay Area native who grew up going to the Lair, was a camp staffer during his time at Cal, and later managed Camp Blue. We interviewed Merritt about the concept and inspiration behind Bear Music Fest.