Albert Ghiorso

The Element Named After Berkeley

Glenn Seaborg was born too late to have spawned Cal’s spirit cry. It’s coincidence, surely, that his name is an anagram for “Go Bears!” And, although he was definitely a Bears fan and was Chancellor when Cal last made it to the Rose Bowl in 1959, he was never in Oski’s league as a campus celebrity. While others led rallies, he had to settle for spearheading decades of trailblazing nuclear science, endowing UC Berkeley with bragging rights to the discovery of a record 16 new elements.

From the Fall 2019 issue of California.

Branding the Elements: Berkeley Stakes its Claims on the Periodic Table

Let the other universities brand themselves with the presidents they’ve produced, the corporations they’ve midwifed, their location in a small town outside of Boston, or their number one football team.

At Berkeley, we’re OK with being number 97. On the periodic table of elements. You may have heard of “the table,” as we call it around here. It’s sort of the ingredients list for the universe. All of it, including presidents, corporations, slushy college towns, and inferior (spiritually) football teams.

From the Spring 2014 Branding issue of California.
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