Berkeley I-School

The Revolution Will Be Tweeted: In Politics, TV Still Matters, but Social Media Matters More and More

Not long ago, they were the pulse of the American political campaign: Mom and Dad, sitting in front of the nightly news broadcast on TV, armed with a dog-eared copy of the daily newspaper. The ads, the daily coverage and editorials, televised debates, polls and TV ratings—over dinner-table discourse, it all mattered. Read more about The Revolution Will Be Tweeted: In Politics, TV Still Matters, but Social Media Matters More and More »

From the Fall 2016 The Greatest Show On Earth issue of California.
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