BuzzFeed

Writer in Bloom: How a Cal Dance Major Became an NY Times Editor

Over the last decade, UC Berkeley alum Julie Bloom hopped, pranced and jumped across the tumultuous and unstable journalism landscape—first covering dance and the arts before moving to more news and finally managing to land in her current position at the New York Times as an editor on the National Desk.

Giving Credence: Why is So Much Reported Science Wrong, and What Can Fix That?

In January, David Broockman, then a political science Ph.D. student at UC Berkeley, found something unusual about a study he and fellow student Joshua Kalla were trying to replicate. The data in the original study, collected by UCLA grad student Michael LaCour and published in Science last December, had shown that gay canvassers, sent door-to-door in California neighborhoods, could, after a brief conversation about marriage equality in which the canvassers disclosed their own sexual orientation, have a lasting impact on voter attitudes on the subject.

From the Winter 2015 Breaking News issue of California.

40 Signs You Fell for Berkeley “Click Bait”

It’s still ricocheting around cyberspace, shared via Facebook from alum to alum. Indeed the BuzzFeed post “40 Signs You Went to Berkeley” has proved an irresistible 2013 hit with its narrow niche of an audience, racking up more than 200,000 views and counting.

But it’s also become a flash point of controversy about what, if anything, its popularity reveals about the future of online “content”.

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