Cal Bears

Reading Roundup: Cal Clashes, Tragedy, Budget Cuts, Silk Road

Conservative Students on Political Hostility at Cal

Five UC Berkeley conservatives give firsthand accounts of clashes with others on campus, describing the tactics of those who oppose them to be “unnecessarily provocative.”

Who Knew? Before Becoming a Media Mute, Super Bowl Star was a Publicist’s Dream

In the countdown to Sunday’s Super Bowl, suspense is building over the question on the mind of every devoted football fan: What will Marshawn Lynch say—or, more accurately, not say—to the media after the game?

However popular the Seattle Seahawks’ running back is with Seattle fans, he has a lot fewer friends at NFL headquarters, which regularly fines him big bucks for refusing to speak to reporters after games. Nor is he beloved among some segments of the press, who have called him unprofessional and immature.

The Bear, Re-Branded: Cal Replaces Its Live-and-Let-Live Mascot With Vicious New Model

Like Memorial Stadium, the brand identity of Cal Athletics has recently been renovated. Nothing too radical, mind you; the colors are unchanged and the Cal script remains the chief identifier. The only big change is the new bear logo. Gone is the striding giant of yesteryear, its stately silhouette imparting a certain timeless nobility to football helmets and hoodies. The new bear does not pass by. The new bear charges—teeth bared, ears back, eyes narrowed.

The old bear was live and let live.

The new bear is fixin’ to maul your @$$.

From the Spring 2014 Branding issue of California.

Bad News Bears: Report dings Cal’s strikingly low admissions bar for student athletes

If they were winning, the news might not seem so bad. But they’re not. And it is.

Cal football is currently 1-10 on the season and has the worst-ranked defense in the country. As of the latest available statistics, they also have the lowest graduation rates of any BCS school—that is, of any major college football program in the country. Only 44 percent of players admitted between 2003 and 2006 graduated within a six-year time frame.

For the men’s basketball team, the rate was even lower—just 38 percent.

Not Rushing Anymore

Russell White ’93, the all-time leading rusher in Cal football history, sat alone on a Friday afternoon late last fall, watching from the bleachers as Castlemont High kicked off against East Oakland rival Skyline. At the time, White was nominally a Castlemont coach, but as an “assistant offensive coordinator” he was about eighth on the depth chart. Instead of standing on the sidelines during the game, he’d climbed into the stands and was talking to the head coach via headset.

From the Fall 2009 Constant Change issue of California.
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