California Golden Bears

Black Panthers at 50: New Exhibit from the Party’s Go-to Photog

Stephen Shames arrived at our interview with a faded California Golden Bears cap in hand and a black power pin on his lapel. Apt accessories for the 1969 UC Berkeley grad who spent the years between 1967 and 1969 as the Black Panther Party’s most trusted photographer.

The Bear, Re-Branded: Cal Replaces Its Live-and-Let-Live Mascot With Vicious New Model

Like Memorial Stadium, the brand identity of Cal Athletics has recently been renovated. Nothing too radical, mind you; the colors are unchanged and the Cal script remains the chief identifier. The only big change is the new bear logo. Gone is the striding giant of yesteryear, its stately silhouette imparting a certain timeless nobility to football helmets and hoodies. The new bear does not pass by. The new bear charges—teeth bared, ears back, eyes narrowed.

The old bear was live and let live.

The new bear is fixin’ to maul your @$$.

From the Spring 2014 Branding issue of California.

Not Rushing Anymore

Russell White ’93, the all-time leading rusher in Cal football history, sat alone on a Friday afternoon late last fall, watching from the bleachers as Castlemont High kicked off against East Oakland rival Skyline. At the time, White was nominally a Castlemont coach, but as an “assistant offensive coordinator” he was about eighth on the depth chart. Instead of standing on the sidelines during the game, he’d climbed into the stands and was talking to the head coach via headset.

From the Fall 2009 Constant Change issue of California.
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