corporate branding

The Plato and Newton of Branding: Berkeley’s David Aaker

In the globalized, consumption-fired 21st century, branding is the air we breathe.

From the Spring 2014 Branding issue of California.

Join the Conversation…

In How to Make Black Lives Matter at Berkeley: Thank you for the discussion. I understand both spiritual change and concrete change is needed, and this is a challenge because one is “above the surface” and more easy to see, while the...

— Darren Jones :: 12/16/2020 10:39am

In The Wall Stands Only a Few Feet Tall. But What It Stands for is Significant.: Wonderful article! Thank you for creating it. I have only 3 comments: 1) The Wall holds fine memories for me over the last six decades. Too many to list! 2)...

— George Chang :: 12/16/2020 9:49am

In COVID-19 May Have Long-Term Effects on Childbearing in the U.S.: How can this entire article not explore the grave stats regarding Black Maternal Health? Black and Latino women as caregivers who also want to be...

— Susan :: 12/13/2020 8:24am

CALIFORNIA Classic