Not long ago, they were the pulse of the American political campaign: Mom and Dad, sitting in front of the nightly news broadcast on TV, armed with a dog-eared copy of the daily newspaper. The ads, the daily coverage and editorials, televised debates, polls and TV ratings—over dinner-table discourse, it all mattered.
People aren’t products. Or are they? We’re in the age of the “personal brand,” after all—where your online persona effects your reputation, the bonds you form with others, your career. And now, your dating life.
Posted on May 31, 2016 - 10:18pm
Not unlike virtually everyone under the age of 25, the White House has a blog. And its most recent post reads like a hokey commercial: “Our Official Story will take you behind the scenes of the White House’s State of the Union preparations, with footage and angles you won’t find anywhere else.”
Where you will find the “Official Story” is on Snapchat, the third most popular social media app (after Facebook and Twitter), which famously allows users to send photos and videos that only last a short time before disappearing.
Posted on January 12, 2016 - 1:49pm