innovation

The Art of Innovation: George Crow’s Path from Cal to Apple

You could forgive George Crow for declining the first time Steve Jobs tried to lure him away from Hewlett-Packard.

That was back in early 1981, when Apple was developing the industry-changing Macintosh. Crow, who would eventually be in charge of the power supply and display for the pathbreaking personal computer, didn’t know what the project was. And Jobs didn’t make a stellar first impression.

Save Water, Drink Hopless Beer

Here in the Bay Area, where local, organic, and fresh have long been dominant adjectives as well as a prevailing ethos around what we consume, genetically modified alternatives are forcing consumers to confront a new understanding of authenticity when it comes to food and drink. And what’s brewing at Berkeley might just have beer enthusiasts clutching their pearls—or their hops.

From the Summer 2018 Our Town issue of California.

Chancellor’s Letter: Planning for Change

It is a time of great change both at Berkeley and across all of higher education. Many of the parameters that shape colleges and universities are undergoing rapid transformation—funding models, student expectations, demographics, the ways in which we receive and communicate information. In order to thrive in this environment and era of change, I believe that we must collectively establish a cohesive, well-reasoned, and ambitious vision of what our university should be in order to properly set institutional priorities and determine campus investments.

From the Spring 2018 Edibles and Potables issue of California.

A Life And Career By Design: Qualcomm Exec Paul Jacobs

At an age when most boys are learning to throw a curveball and struggling with elementary algebra, Paul Jacobs was writing code. Simple code, to be sure, but code good enough to let him play the video game Adventure with his dad on a clunky, early laptop.

It’s no surprise that Jacobs, who was in sixth or seventh grade when he wrote his first programs, grew up to be an engineer.

From the Summer 2017 Adaptation issue of California.

How Bears Breed Unicorns: Inside Cal’s Vast Startup Ecosystem

How’s this for a modern take on the venerable office vending machine? You swipe your credit or debit card, open a fridge-like glass door, and choose from an array of fresh entrees and snacks. If you want a receipt, the machine will email it to you, and it keeps track of your preferences: next time there’s a sale on your favorite yogurt, Byte Food’s cloud-based servers will give you a heads up.  

The Blind Leading the Blind: Designing an Inclusive World

Joshua Miele has been blind ever since a violent acid attack took away his vision before his 5th birthday. But he says he no longer spends time wishing he could see. Instead, from his office at the Smith-Kettlewell Eye Research Institute in San Francisco, he dreams up new technologies for the blind, and helps turn those visions into reality: maps that can talk, YouTube videos that can speak, electronic gloves that can text.

Invisibility Cloaks, Vibrator Apps and More: Gifts Inspired by UC Berkeley Innovation

It’s that time of year: many of you are frantically searching for gifts more creative than the candy canes-and-socks combo you usually fall back on. Take some tidings of comfort and joy in remembering that at UC Berkeley, researchers are constantly thinking up new, futuristic inventions with great potential to add to humanity’s store of knowledge and benefit society—not to mention offering the potential of becoming killer Christmas gifts. For your consideration:

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