Used to be, not so very long ago—prior to 2008, in fact—you had few options for raising money if you were low on cash and wanted to make a film or album, write the Great American (or Australian or Lithuanian) Novel, launch a killer app, or start a catering service for dogs. If you had credit cards, you could max them out. Or you could ask mom and dad for a currency infusion.
Or you could…you could…well, that’s about it. With zip collateral, no bank was going to give you a loan. Venture capitalists or angel investors? Puh-leeze. You wouldn’t even register on their scopes.