It may be time to change our minds about the impossibility of changing people’s minds. Again.
In January, David Broockman, then a political science Ph.D. student at UC Berkeley, found something unusual about a study he and fellow student Joshua Kalla were trying to replicate. The data in the original study, collected by UCLA grad student Michael LaCour and published in Science last December, had shown that gay canvassers, sent door-to-door in California neighborhoods, could, after a brief conversation about marriage equality in which the canvassers disclosed their own sexual orientation, have a lasting impact on voter attitudes on the subject.
In 2007, Glynn Washington was director of a program at Berkeley’s Haas School of Business called YEAH (Young Entrepreneurs at Haas), working to give underprivileged Bay Area youth more opportunities in life, when he seized upon an opportunity of his own.