Jeremy Sherman

WATCH: Does This Thing Have Selfhood?

What is the self? The answer to the question, often explained away by religious thinkers and philosophers as “spirit” or “soul,” has long been science’s “big blind spot,” says Terrence Deacon, neuroscientist and professor at UC Berkeley.  

In on the Ground Floor: Would My Investment in a Friend’s Scheme Really Seal My Fortune?

Graduation was near and other seniors were scrambling for work. I knew I was set. I had met a brilliant entrepreneur and was investing my time and savings in his sure-fire venture that guaranteed me both a job and untold millions.

His plan was literally airtight: Create a device that would improve upon the highest volume manufactured product—the sealed bags used for everything from dry macaroni to potato chips.

And what was wrong with those bags? They weren’t re-sealable.

From the Spring 2014 Branding issue of California.
Subscribe to Jeremy Sherman