There’s money in college sports. Lots of it.
March Madness, the national basketball tournament, alone brings in more than $900 million annually for the NCAA, the nonprofit that oversees college athletics in America. And big-time college football generates even more revenue than basketball. The athletes who play these sports, however, reap none of that windfall and are, in fact, forbidden by the time-honored rules of amateurism, from profiting off their sport.