Kabam Field

Kabam? Ka-Ching: Naming Rights Bring Cash to Campus

Even on a football field it sometimes helps to tread lightly. That’s why as Berkeley administrators were deciding how to pay down the $445 million price tag associated with the retrofit and expansion project at California Memorial Stadium, the idea of selling naming rights to the structure itself was never on the table.

From the Spring 2014 Branding issue of California.
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