Horns, Haloes, and Heroism: The Science of Doing the Right Thing
Yesenia Guitron knew something was wrong at the bank branch where she worked. She was getting complaints from customers—many from Mexico and undocumented—that they were being charged for accounts they had never opened and were receiving debit cards they had never requested. Guitron, a personal banker at a local Wells Fargo in the Napa Valley town of St. Helena, began to realize that some of her colleagues, under intense pressure to open accounts, were doing so without customers’ knowledge.