Mac

The Art of Innovation: George Crow’s Path from Cal to Apple

You could forgive George Crow for declining the first time Steve Jobs tried to lure him away from Hewlett-Packard.

That was back in early 1981, when Apple was developing the industry-changing Macintosh. Crow, who would eventually be in charge of the power supply and display for the pathbreaking personal computer, didn’t know what the project was. And Jobs didn’t make a stellar first impression.

Confessions of a Tech Reporter: Like Other Freethinkers, I Did What Steve Jobs Wanted

For a brief moment, back when the tech revolution was young, I was an early adopter.

I was sucked in by that 1984 Apple ad that ran during the Super Bowl. I can’t recall a thing about the game, but I remember every detail of that ad: the woman running in her tank top one step ahead of the goons; the rows of corporate weirdos staring in open-mouthed horror; the hammer sailing toward the giant screen, smashing the Big Brother cult.

From the Winter 2015 Breaking News issue of California.
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