marketing

Confessions of an Online Journalist: How I Killed My Profession

In the fall of 1994, when I was a young reporter struggling to pay the rent, I wrote a cover story for the San Francisco Bay Guardian: “Plugging In: An Idiot’s Guide to the Internet.” I explained why a 14.4 baud modem was a great deal, and reported that the Internet was a fantastic resource because “all kinds of information are available.”

I am so, so, sorry. Read more about Confessions of an Online Journalist: How I Killed My Profession »

From the Winter 2015 Breaking News issue of California.

Why a New-Media Whiz Equates Journalism With a Tribe Wandering 40 Years in the Desert

Your journalism crowdfunding platform, Spot.Us, the first of its kind, was acquired by American Public Media in 2011 and has since been “retired.” What do you think went wrong, and what does it mean for the viability of crowdfunding for journalism in general? Read more about Why a New-Media Whiz Equates Journalism With a Tribe Wandering 40 Years in the Desert »

From the Winter 2015 Breaking News issue of California.

Are Journalism Schools Just Whistling Past the Graveyard—or Resuscitating the News Biz?

The keynote speaker at the 2014 commencement of the UC Berkeley Graduate School of Journalism—an elite institution that prepares students for a profession in which the prospects are, let’s face it, a little touch-and-go at the moment— was a former small-time drug dealer and heavy-duty coke addict who had been in and out of rehab five times, a “fat thug” (in his own words) who’d been known to beat women and wave a gun around on occasion. Read more about Are Journalism Schools Just Whistling Past the Graveyard—or Resuscitating the News Biz? »

From the Winter 2015 Breaking News issue of California.

Elements of Branding

Brands comprise a package of sensorial elements meant to promise unique value and to maximize awareness and recognition of the product, service, or entity they stand for. Ideally the brand bundle should evoke an emotional response, a resonance in the eye and mind that helps to bond the viewer to the product or service. One element of this is the logo, usually a graphic symbol. To the public, a logo should be a reminder of a company, service, institution, or product; to the customer, it’s a familiar and trusted symbol; and to staff, it’s a point of belonging. Read more about Elements of Branding »

From the Spring 2014 Branding issue of California.
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