Memorial Stadium

The Vagabonds of Tightwad Hill Have the Best View in Sports

“This man needs an escort!” the security guard shouted, as ticketholders decked in blue and gold filed past me through the turnstiles into Memorial Stadium. I had no ticket for the sold out game against Bears’ rival USC, but I had a scheme to watch it regardless.

Reading Roundup: John Cho, Hair Bans, a World Record, and More

John Cho Is (Finally) the Leading Man

Star Trek actor John Cho, ‘96, stars in director Kognada’s Sundance hit debut, Columbus, in theaters now. Cho plays a translator who rushes from Seoul, Korea to his hometown of Columbus, Indiana to take care of his father, who is in a coma. Though best known for his role as Hikaru Sulu in the recent Star Trek revamps, Cho got his start as a fill-in for an extra in a UC Berkeley play. He went on to travel with the Berkeley Repertory Theater and star in the Harold and Kumar film franchise.

Kabam? Ka-Ching: Naming Rights Bring Cash to Campus

Even on a football field it sometimes helps to tread lightly. That’s why as Berkeley administrators were deciding how to pay down the $445 million price tag associated with the retrofit and expansion project at California Memorial Stadium, the idea of selling naming rights to the structure itself was never on the table.

From the Spring 2014 Branding issue of California.
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