Even on a football field it sometimes helps to tread lightly. That’s why as Berkeley administrators were deciding how to pay down the $445 million price tag associated with the retrofit and expansion project at California Memorial Stadium, the idea of selling naming rights to the structure itself was never on the table.
The news hit just like it sounded—with a Kabam. UC Berkeley has struck an $18 million deal with the internet video game maker, granting it naming rights to the gridiron at Memorial Stadium for the next 15 years.
Posted on December 5, 2013 - 3:10pm