Posted on August 5, 2020 - 9:53am
Our lives have been so augmented—or subsumed—by interconnected cybernetic devices that it’s sometimes difficult to appreciate what we’ve gained.
We can now communicate cheaply and easily, and on a variety of media, with almost anyone anywhere in the world. We can find whatever fact we want, buy any item, monitor our homes, our finances, our children, our physical fitness, all with a few swipes on a screen. We can entertain ourselves for hours, albeit at the risk of eyestrain.
If you shared Facebook’s “I’m A Voter” app in a recent election, you might have become a nice data point for the social media giant and a couple of resourceful political scientists. In the 2010 midterms, the graphic was pinned to 61 million newsfeeds and it turned out that users who saw that their friends were voting were .4 percent more likely to vote than those in the control group (the people without the app). Apparently, this social pressure added 340,000 new voters to the 2010 election cycle.