Like every other voter preparing for the upcoming election, I often cruise Facebook to gauge the mood of my fellow citizens. Not that I’m a fan of the site. To me, Facebook has always seemed like an inversion of the old “banality of evil” trope: It is the evil of banality, a fount of never-ending Likes and emoticons and pictures of highly caloric restaurant meals and garish sunsets and Frisbee-catching dogs. It is an online Leave It to Beaver updated to the digital age, a place where we can all cozily catch up and be comfortable and make soft, murmuring sounds to each other.
Not long ago, they were the pulse of the American political campaign: Mom and Dad, sitting in front of the nightly news broadcast on TV, armed with a dog-eared copy of the daily newspaper. The ads, the daily coverage and editorials, televised debates, polls and TV ratings—over dinner-table discourse, it all mattered.