Science + Health

Lab & Field Notes

Some eBay users are falsely boosting their reputations online by paying for positive feedback on the site, says business professor John Morgan. In online communities, ratings and reputation lead to more, and larger, transactions. Morgan found the transaction was often initiated by sellers offering a “Buy-It-Now” item—sometimes listed as a “Positive Feedback Ebook”—for 1 cent.

From the March April 2007 Centennial Edition issue of California.

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