Marshawn Lynch is a jerk. And he’s also a hero. He’s ungrateful, immature, and stupid. And he’s a genius with a heart of gold. Lynch, star running back of the Seattle Seahawks and former UC Berkeley phenom, is all of these things and more—if the various media portrayals are to be believed. Just don’t ask Lynch himself if any of it is true, because he’s not talking.
Like Memorial Stadium, the brand identity of Cal Athletics has recently been renovated. Nothing too radical, mind you; the colors are unchanged and the Cal script remains the chief identifier. The only big change is the new bear logo. Gone is the striding giant of yesteryear, its stately silhouette imparting a certain timeless nobility to football helmets and hoodies. The new bear does not pass by. The new bear charges—teeth bared, ears back, eyes narrowed.
The old bear was live and let live.
The new bear is fixin’ to maul your @$$.