UC Office of the President

Red Eyes On the Prize: How Berkeley Breaks the Nobel News

Picture this: It’s past 2 a.m. on October 1, and Berkeley is finally asleep. The night owls have started to nod off at their desks, and the early risers won’t be up for a few more hours. At first glance, not a creature seems to be stirring—not even a Kiwibot.

A Tale of Two Speakers

In September, the university went to extraordinary lengths to support our commitments to free speech and the safety of our campus community. On September 14, at the invitation of the Berkeley College Republicans, the conservative speaker Ben Shapiro addressed an audience at Zellerbach Hall. His speech was not interrupted, and protests outside the hall were peaceful.

From the Winter 2017 Power issue of California.

Bugged About Privacy

Our lives have been so augmented—or subsumed—by interconnected cybernetic devices that it’s sometimes difficult to appreciate what we’ve gained.

And lost.

We can now communicate cheaply and easily, and on a variety of media, with almost anyone anywhere in the world. We can find whatever fact we want, buy any item, monitor our homes, our finances, our children, our physical fitness, all with a few swipes on a screen. We can entertain ourselves for hours, albeit at the risk of eyestrain.

From the Fall 2017 Bugged issue of California.

Startup Wants University Endowments to Lend Money so Homeowners Can Go Solar

A new startup founded by two UC Berkeley Haas Business School students aims to give homeowners going solar the leverage to affect more than just the environment.

Window Street Financial—which emerged last fall from an idea generated by Johnny Gannon and Ben Purvis—wants to give them the option of taking a solar loan made up of capital from the endowments of universities, nonprofits and foundations.

Elements of Branding

Brands comprise a package of sensorial elements meant to promise unique value and to maximize awareness and recognition of the product, service, or entity they stand for. Ideally the brand bundle should evoke an emotional response, a resonance in the eye and mind that helps to bond the viewer to the product or service. One element of this is the logo, usually a graphic symbol. To the public, a logo should be a reminder of a company, service, institution, or product; to the customer, it’s a familiar and trusted symbol; and to staff, it’s a point of belonging.

From the Spring 2014 Branding issue of California.
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