In September, the university went to extraordinary lengths to support our commitments to free speech and the safety of our campus community. On September 14, at the invitation of the Berkeley College Republicans, the conservative speaker Ben Shapiro addressed an audience at Zellerbach Hall. His speech was not interrupted, and protests outside the hall were peaceful. Read more about A Tale of Two Speakers »
UC Office of the President
Our lives have been so augmented—or subsumed—by interconnected cybernetic devices that it’s sometimes difficult to appreciate what we’ve gained.
We can now communicate cheaply and easily, and on a variety of media, with almost anyone anywhere in the world. We can find whatever fact we want, buy any item, monitor our homes, our finances, our children, our physical fitness, all with a few swipes on a screen. We can entertain ourselves for hours, albeit at the risk of eyestrain. Read more about Bugged About Privacy »
A new startup founded by two UC Berkeley Haas Business School students aims to give homeowners going solar the leverage to affect more than just the environment.
Window Street Financial—which emerged last fall from an idea generated by Johnny Gannon and Ben Purvis—wants to give them the option of taking a solar loan made up of capital from the endowments of universities, nonprofits and foundations. Read more about Startup Wants University Endowments to Lend Money so Homeowners Can Go Solar »
Posted on June 30, 2015 - 3:41pm
Brands comprise a package of sensorial elements meant to promise unique value and to maximize awareness and recognition of the product, service, or entity they stand for. Ideally the brand bundle should evoke an emotional response, a resonance in the eye and mind that helps to bond the viewer to the product or service. One element of this is the logo, usually a graphic symbol. To the public, a logo should be a reminder of a company, service, institution, or product; to the customer, it’s a familiar and trusted symbol; and to staff, it’s a point of belonging. Read more about Elements of Branding »