UC Office of the President

Bugged About Privacy

Our lives have been so augmented—or subsumed—by interconnected cybernetic devices that it’s sometimes difficult to appreciate what we’ve gained.

And lost.

We can now communicate cheaply and easily, and on a variety of media, with almost anyone anywhere in the world. We can find whatever fact we want, buy any item, monitor our homes, our finances, our children, our physical fitness, all with a few swipes on a screen. We can entertain ourselves for hours, albeit at the risk of eyestrain. Read more about Bugged About Privacy »

From the Fall 2017 Bugged issue of California.

Startup Wants University Endowments to Lend Money so Homeowners Can Go Solar

A new startup founded by two UC Berkeley Haas Business School students aims to give homeowners going solar the leverage to affect more than just the environment.

Window Street Financial—which emerged last fall from an idea generated by Johnny Gannon and Ben Purvis—wants to give them the option of taking a solar loan made up of capital from the endowments of universities, nonprofits and foundations. Read more about Startup Wants University Endowments to Lend Money so Homeowners Can Go Solar »

Elements of Branding

Brands comprise a package of sensorial elements meant to promise unique value and to maximize awareness and recognition of the product, service, or entity they stand for. Ideally the brand bundle should evoke an emotional response, a resonance in the eye and mind that helps to bond the viewer to the product or service. One element of this is the logo, usually a graphic symbol. To the public, a logo should be a reminder of a company, service, institution, or product; to the customer, it’s a familiar and trusted symbol; and to staff, it’s a point of belonging. Read more about Elements of Branding »

From the Spring 2014 Branding issue of California.
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