UCOP

Bugged About Privacy

Our lives have been so augmented—or subsumed—by interconnected cybernetic devices that it’s sometimes difficult to appreciate what we’ve gained.

And lost.

We can now communicate cheaply and easily, and on a variety of media, with almost anyone anywhere in the world. We can find whatever fact we want, buy any item, monitor our homes, our finances, our children, our physical fitness, all with a few swipes on a screen. We can entertain ourselves for hours, albeit at the risk of eyestrain.

From the Fall 2017 Bugged issue of California.

Keepin’ It Real with President Napolitano: The State of the State’s University

Janet Napolitano and I met in her office in downtown Oakland on the afternoon of November 4, 2016, just four days before Hillary Rodham Clinton was thwarted in her attempt to make history by becoming the first woman president of the United States of America.

Some people thought that Napolitano, a former governor of Arizona and Secretary of Homeland Security in the first Obama administration, might herself have been a candidate for the White House. Instead, she became the first woman president of the University of California in 2013.

From the Winter 2016 Reality Bites issue of California.

Adjunct Life: Struggles on the Ivory Tower’s Lower Floors

More than a decade ago, Noga Wizansky went searching for her place in academia. Her 15 years at UC Berkeley had earned her a Ph.D. in visual arts history, and it was time. She soon landed a job teaching drawing at California College of the Arts in Oakland. There, she imagined herself blending research with practice, art with ideas, passion with job security and, on top of it all, tenure—except there was no tenure.

Posted on August 1, 2016 - 11:28am

Elements of Branding

Brands comprise a package of sensorial elements meant to promise unique value and to maximize awareness and recognition of the product, service, or entity they stand for. Ideally the brand bundle should evoke an emotional response, a resonance in the eye and mind that helps to bond the viewer to the product or service. One element of this is the logo, usually a graphic symbol. To the public, a logo should be a reminder of a company, service, institution, or product; to the customer, it’s a familiar and trusted symbol; and to staff, it’s a point of belonging.

From the Spring 2014 Branding issue of California.
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