2018 Annual Report and the Letter from the CAA President

imageOnce again, the Cal Alumni Association (CAA) ended the year in a strong and stable financial position. While investments decreased temporarily due to a market fluctuation and downturn in 2018, CAA grew its operating revenue streams while diligently managing expenses. Sound fiscal management led to a balanced operating budget outcome at year end.

A focus on retention and CAA Life Membership sales, aided by a year-long campaign marking the university’s 150th anniversary, grew membership significantly in 2018. Cal Discoveries Travel’s successful internally-operated Eureka trips expanded to include a tour to Taiwan with Professor Emeritus Vincent Resh, and the program enjoyed strong advance bookings for 2019.

Despite challenges posed by summer fires throughout Northern California, the Lair of the Golden Bear had a strong start to the 2018 camping season. Lair campers turned out in full force for the largest-ever Lair tailgate, with more than 1,000 in attendance prior to the Cal-Oregon football game.

Total Revenue and Support Pie Chart

California Magazine produced relevant reporting for all seasons. The magazine’s timely Camp Fire articles garnered it significant attention throughout late fall, and Ken Brower’s article “The Starship or the Canoe” was republished in The Best American Science and Nature Writing, 2018 edition.

The inaugural year of CAA’s 2018–2022 strategic plan brought added engagement in both new and traditional program areas. The Berkeley Network continued its Alumnae Career Advancement series, hosting “Women Who Lead: A Storytelling Salon” in partnership with the Berkeley Haas Center for Equity and Inclusion. Alumni participation in CAA’s online networking platform, the Berkeley Career Network, grew 40 percent. In partnership with CAA’s flagship student group, the Cal Alumni Student Association, and the UC Berkeley Career Center, CAA hosted alumni career mixers for incoming transfer students during both spring and fall orientations.

CAA’s Alumni Chapters connected and engaged alumni across the nation through local and cultural communities, and a new Native and Indigenous Alumni Chapter was chartered. On campus, a partnership between CAA and UC Berkeley’s Gender Equity Resource Center brought alumni to campus during Homecoming for an LGBTQ+ brunch.

Total Expenses Pie Chart

Support from CAA’s generous donors led to significant gifts to the Alumni Scholars Program, including $100,000 to the Cal Googlers Leadership Award endowment and gifts totaling more than $1.93 million to The Achievement Award Program in support of high-achieving, low-income UC Berkeley students.

With plans in motion to sustain increased levels of performance laid out by the previous two years, the alumni association moves forward with a positive outlook in 2019.

Eric Mart ’70
President, Cal Alumni Association



The condensed financial information presented has been audited by Moss Adams, LLP and should be read in conjunction withthe 2018 audited financial statements and related notes, which may be requested from the CAA Accounting office.