2019 Annual Report

imageThough this is a report on 2019, I would be remiss not to begin with the unique circumstances in which we find ourselves today. A global pandemic tears through our world, intensifying an already profound political divide. Combating entrenched inequities and systemic racism is at the forefront of our collective consciousness.I implore you to use your voice and privilege as a UC Berkeley graduate to vote in local, state, and national elections.

The Cal Alumni Association (CAA) is in a strong position despite the challenging environment 2020 has created. Decades of planning and prudent policy have prepared us for difficult times. Clean audits, responsible financial controls, and investments in infrastructure protect our ability to serve our students and alumni community.

Total Revenue and Support Pie Chart

2019 commemorated 20 years of The Achievement Award Program (TAAP), created in response to Proposition 209, which banned consideration of race and gender in admissions. TAAP has served more than 400 high-achieving scholars with financial need; many are underrepresented, first-generation college students. As a former recipient of The Leadership Award—an award given more than 19,000 times over the past 85 years—I can attest that CAA’s Alumni Scholars Program plays a material role in the lives and futures of our students.

Our Alumni Engagement Expansion initiative completed its third year. The $3.1M investment supports programming—from social and service events to lectures and networking—as well as our Alumni Chapters and their 495 volunteer leaders. Our commitment to best-in-class lifelong learning continues.

Total Expenses Pie Chart

Cal Discoveries Travel led its inaugural Paris: Featuring the African American Experience trip, and the Oxford Berkeley Program hosted 80 scholars. The Berkeley Network offered actionable insights through in-person Career Connection events and on-demand webinars.


California magazine was recognized with highest honors in the 2020 CASE Circle of Excellence Awards, receiving Grand Gold for its national-caliber articles. We sold Pinecrest Chalet (purchased in 2009 to create a year-round Lair experience) and leaned into winterizing our family camp, Lair of the Golden Bear, approving an investment of nearly $900K toward 10 enclosed tents, ongoing maintenance, and a future rebuild of the Camp Oski dining hall.


In true Cal spirit, alumni continued to gather around athletics, capping 2019 with 1,200 alumni and friends tailgating before a win at the Redbox Bowl. 2020 will not be easy, but I am confident our Cal community will rise to the challenges ahead. GO BEARS! Fiat Lux.

Amanda Pouchot ’08
President, Cal Alumni Association

The condensed financial information presented has been audited by Moss Adams, LLP and should be read in conjunction with the 2019 audited financial statements and related notes, which may be requested from the CAA Accounting office.