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Keegan Houser / UC Regents

Advertising and Engagement Opportunities


Connect with more than half a million Cal alumni.

Partnership and advertising opportunities with the Cal Alumni Association’s network of 500,000+ alumni and friends include, but are not limited to:

  • California magazine, an editorially independent, general-interest magazine biannually sent to more than 200,000 CAA members and friends of UC Berkeley. As one of the most influential voices of UC Berkeley, this award-winning magazine binds together the social network of alumni, faculty, and friends of the university. Learn more about advertising in California magazine.
  • Various digital communications, ranging from dedicated emails and e-newsletters that reach up to 185,000 email recipients, to CAA’s website which generates 200,000 pageviews per month.
  • Signature events and programs hosted throughout the year, including Homecoming, Cal Day, The Berkeley Network industry events, Tailgates and Hoops Parties, and other professional and personal development programming.

Find New Partnership Opportunities

Browse our media kit for more details and demographics.


Tell us how we can partner with you:

Stephanie Tomasco
Director, Business Development
1 Alumni House, Berkeley, CA 94720

At a Glance

  • Dues-Paying Members


  • Alumni in Bay Area Counties


  • Avg. Net Worth of California Readers


Get the Media Kit