Advertise in California Magazine
Let us know how we can partner:
Stephanie Tomasco
Director, Business Development
1 Alumni House, Berkeley, CA 94720
415.518.4128
stephanie.tomasco@alumni.berkeley.edu
Mission
California magazine is a UC Berkeley-led forum for innovations in science, culture, and public policy. It reflects the rich complexity of America’s most populous state, celebrates its genuine achievements, and fearlessly explores its difficult choices. Founded in 1907, California was re-launched in 2009 with a new design, new departments and a new editorial mission. As one of the most influential voices of UC Berkeley, the magazine binds together the social network of alumni, faculty, and friends of the university.
Editorial
California magazine is the publication of the Cal Alumni Association, a quarterly showcase for ideas from the leading edge, featuring engrossing stories from UC Berkeley and beyond. Articles range in topic from the latest developments in nanotechnology to the future of college sports. Every issue highlights practical information based on the latest research findings from the University, while also serving up articles on food, the arts, and life on campus.
California showcases award-winning photographers and writing. Articles from the magazine have been reprinted in Utne Reader and Best American Science and Nature Writing, and California has received CASE, FOLIO and MAGGIE awards for both its writing and design.
Advertising Calendar
| Summer 2024 | |
|---|---|
| Reservation Deadline |
4/30/24 |
| Materials Due |
5/3/24 |
| Distribution Date |
6/11/24 |
| Winter 2024 | |
|---|---|
| Reservation Deadline |
10/22/24 |
| Materials Due |
10/25/24 |
| Distribution Date |
12/5/24 |
Audience Demographics
California magazine’s audience is highly educated and affluent. Most readers are UC Berkeley alumni, including prominent business, cultural, and academic leaders. Our readers influence public opinion and create change. In a recent survey, 63% of our readers responded that they would consider purchasing a product and/or service advertised in California magazine.
| Age | |
|---|---|
| Median Age |
49 |
| Gender | |
|---|---|
| Male |
58% |
| Female |
42% |
| Education | |
|---|---|
| College Graduate |
99% |
| Post-College Graduate Study |
74% |
| Reader Loyalty | |
|---|---|
| Read 3 of Last 4 Issues |
88% |
| Read 4 of Last 4 Issues |
77% |
| Average Amount of Time Spent Per Issue |
57 minutes |
Financial Profile
| Income | |
|---|---|
| Average household income |
$140,000 |
| Average worth of our readers’ investment portfolios |
$435,000 |
| Average net worth of our readers |
$1,035,000 |
| Investments | |
|---|---|
| Own investments |
93% |
| Likely to buy stocks, bonds, or mutual funds in the next 12 months |
56% |
| Someone in household likely to buy stocks, bonds, or mutual funds in the next 12 months |
90% |
| Entertainment | |
|---|---|
| Regularly dine out |
96% |
| Entertain friends or relatives at home |
81% |
| Enjoy wine and/or spirits |
90% |
| Travel | |
|---|---|
| Have taken a trip within the continental U.S. within the past 12 months |
93% |
| Have taken a trip outside of the continental U.S. in the past 3 years |
77% |
| Likely to travel to Europe in the next 12 months |
53% |
| Likely to travel abroad (other than Europe) in the next 12 months |
42% |
Source: 2007 California Magazine Media Mark Research Inc. (MRI) Reader Survey
Circulation
| Distribution by Geographic Region | |
|---|---|
| California |
75% |
| Other States and Abroad |
25% |
| Total Circulation |
200,000 |
| California Distribution by Geographic Region | |
|---|---|
| Northern California |
85% |
| Southern California |
15% |
| Complimentary Distribution | |
|---|---|
| UC Berkeley Faculty & Staff |
2,500 |
| California magazine complimentary list |
1,000 |
| UC Berkeley graduating senior class members |
2,000 |
Source: Cal Alumni Association mailing list—September 2008
Advertising Dimensions and Specifications
Our preferred advertising specifications are as follows:
- Please submit a high-resolution PDF (PDF/X1-a) with embedded fonts. If registration or trim marks are used, offsets should equal 12 pt. or .1667” to ensure trim marks are not in the bleed area.
- If a high-resolution PDF cannot be sent, please supply linked files and related fonts. (Adobe Postscript only. TrueType and Multiple Master fonts are not recommended.)
- PDF files must be print-optimized, CMYK with fonts embedded.
- Photos and graphics should be 300 dpi, CMYK or grayscale, .eps or .tif.
- Convert all spot colors to process. Pricing is based on visual colors, not ink on press.
- Provide a high-quality digital proof that meets SWOP specifications. Color match attempts are not guaranteed when a substandard proof is provided. Files can be supplied on CD or DVD.
- Distinguish your file with advertiser’s name.
- Copy and logos on bleed ads must be within the live area, no less than 1/4” from the trim.
California magazine ad trim sizes
| Color | Open | 2x | 4x |
| Full-Page | $7,000 | $6,650 | $5,950 |
| Two-Thirds Page | $6,000 | $5,700 | $5,100 |
| One-Half Page | $5,000 | $4,750 | $4,250 |
| One-Third Page | $3,500 | $3,325 | $2,975 |
| One-Sixth Page | $2,500 | $2,375 | $2,125 |
| Spread | $12,500 | $11,875 | $10,625 |
| Covers 2 and 3 | $8,500 | $8,075 | $7,225 |
| Cover 4 | $9,520 | $9,025 | $8,075 |
