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Photo credit: Cal Alumni Association

Advertise in California Magazine

Let us know how we can partner:

Stephanie Tomasco
Director, Business Development
1 Alumni House, Berkeley, CA 94720
415.518.4128
stephanie.tomasco@alumni.berkeley.edu

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Mission

California magazine is a UC Berkeley-led forum for innovations in science, culture, and public policy. It reflects the rich complexity of America’s most populous state, celebrates its genuine achievements, and fearlessly explores its difficult choices. Founded in 1907, California was re-launched in 2009 with a new design, new departments and a new editorial mission. As one of the most influential voices of UC Berkeley, the magazine binds together the social network of alumni, faculty, and friends of the university.

Editorial

California magazine is the publication of the Cal Alumni Association, a quarterly showcase for ideas from the leading edge, featuring engrossing stories from UC Berkeley and beyond. Articles range in topic from the latest developments in nanotechnology to the future of college sports. Every issue highlights practical information based on the latest research findings from the University, while also serving up articles on food, the arts, and life on campus.

California showcases award-winning photographers and writing. Articles from the magazine have been reprinted in Utne Reader and Best American Science and Nature Writing, and California has received CASE, FOLIO and MAGGIE awards for both its writing and design.

Advertising Calendar

Spring 2022
Spring 2022
Reservation Deadline

1/29/21

Materials Date

2/4/22

Distribution Date

3/14/22

Summer 2022
Summer 2022
Reservation Deadline

4/22/22

Materials Due

4/29/22

Distribution Date

6/3/22

Fall 2022
Fall 2022
Reservation Deadline

7/22/22

Materials Due

7/29/22

Distribution Date

9/2/22

Winter 2022
Winter 2022
Reservation Deadline

10/21/22

Materials Due

10/28/22

Distribution Date

12/2/22

Audience Demographics

California magazine’s audience is highly educated and affluent. Most readers are UC Berkeley alumni, including prominent business, cultural, and academic leaders. Our readers influence public opinion and create change. In a recent survey, 63% of our readers responded that they would consider purchasing a product and/or service advertised in California magazine.

Age
Age
Median Age

49

Gender
Gender
Male

58%

Female

42%

Education
Education
College Graduate


99%

Post-College Graduate Study

71%

Reader Loyalty
Reader Loyalty
Read 3 of Last 4 Issues

88%

Read 4 of Last 4 Issues

77%

Average Amount of Time Spent Per Issue

57 minutes

Income
Income
Average household income

$140,000

Average worth of our readers’ investment portfolios

$435,000

Average net worth of our readers

$1,035,000

Investments
Investments
Own investments

93%

Likely to buy stocks, bonds, or mutual funds in the next 12 months

56%

Someone in household likely to buy stocks, bonds, or mutual funds in the next 12 months

90%

Entertainment
Entertainment
Regularly dine out

96%

Entertain friends or relatives at home

81%

Enjoy wine and/or spirits

90%

Travel
Travel
Have taken a trip within the continental U.S. within the past 12 months

93%

Have taken a trip outside of the continental U.S. in the past 3 years

77%

Likely to travel to Europe in the next 12 months

53%

Likely to travel abroad (other than Europe) in the next 12 months

42%

Source: 2007 California Magazine Media Mark Research Inc. (MRI) Reader Survey

Circulation

Distribution by Geographic Region
Distribution by Geographic Region
California

75%

Other States and Abroad

25%

Total Circulation

200,000

California Distribution by Geographic Region
California Distribution by Geographic Region
Northern California

85%

Southern California

15%

Complimentary Distribution
Complimentary Distribution
UC Berkeley Faculty & Staff

2,500

California magazine complimentary list

1,000
(includes UC Berkeley donors, legislators, members of the California Business Roundtable, UC Berkeley schools and Office of the President)

UC Berkeley graduating senior class members

2,000

Source: Cal Alumni Association mailing list—September 2008

Advertising Dimensions and Specifications

Our preferred advertising specifications are as follows:

  • Please submit a high-resolution PDF (PDF/X1-a) with embedded fonts. If registration or trim marks are used, offsets should equal 12 pt. or .1667” to ensure trim marks are not in the bleed area.
  • If a high-resolution PDF cannot be sent, please supply linked files and related fonts. (Adobe Postscript only. TrueType and Multiple Master fonts are not recommended.)
  • PDF files must be print-optimized, CMYK with fonts embedded.
  • Photos and graphics should be 300 dpi, CMYK or grayscale, .eps or .tif.
  • Convert all spot colors to process. Pricing is based on visual colors, not ink on press.
  • Provide a high-quality digital proof that meets SWOP specifications. Color match attempts are not guaranteed when a substandard proof is provided. Files can be supplied on CD or DVD.
  • Distinguish your file with advertiser’s name.
  • Copy and logos on bleed ads must be within the live area, no less than 1/4” from the trim.
chart of ad trim sizes

California magazine ad trim sizes

Color Open 2x 4x
Full-Page $7,000 $6,650 $5,950
Two-Thirds Page $6,000 $5,700 $5,100
One-Half Page $5,000 $4,750 $4,250
One-Third Page $3,500 $3,325 $2,975
One-Sixth Page $2,500 $2,375 $2,125
Spread $12,500 $11,875 $10,625
Covers 2 and 3 $8,500 $8,075 $7,225
Cover 4 $9,520 $9,025 $8,075