Advertising and Engagement Opportunities

Connect with more than half a million Cal alumni.

Partnership and advertising opportunities with the Cal Alumni Association’s network of 500,000+ alumni and friends include, but are not limited to:

• California magazine, an editorially independent, general-interest magazine biannually sent to more than 200,000 CAA members and friends of UC Berkeley. As one of the most influential voices of UC Berkeley, this award-winning magazine binds together the social network of alumni, faculty, and friends of the university. Learn more about advertising in California magazine.
• Various digital communications, ranging from dedicated emails and e-newsletters that reach up to 185,000 email recipients, to CAA’s website which generates 200,000 pageviews per month.
• Signature events and programs hosted throughout the year, including Homecoming, Cal Day, The Berkeley Network industry events, Tailgates and Hoops Parties, and other professional and personal development programming.