Keegan Houser / UC Regents

Cal Alumni Association Brand Identity Guidelines

Typeface

The following typefaces are the acceptable fonts for official CAA-produced communications.

Learn more about how to use the Cal Alumni Association guidelines including the vision, brand positioning and personality.

Keegan Houser / UC Regents

Learn more about how to use the Cal Alumni Association logo.

Learn more about how to use the Cal Alumni Association color palette.

Learn more about how to use the Cal Alumni Association typeface.

Learn more about the Cal Alumni Association’s editorial style.

Learn more about how to use on brand photography.

Keegan Houser / UC Regents

Learn more about available brand and marketing resources.

Keegan Houser / UC Regents