The Cal Alumni Association (CAA), in collaboration with the University of California, Berkeley, conducted an email survey in an effort to understand and better serve alumni. All UC Berkeley undergraduate degree holders for whom the University has email addresses were invited to participate. More than 14,000 alumni responded, reflecting on their education and experience at Cal, reporting on their careers and interests, and sharing insight on alumni programs and services.Experience at and Current Feelings about Cal
Respondents are overwhelmingly satisfied with their academic experience and their overall undergraduate experience. The vast majority of respondents indicated that they have a great deal of pride in their UC Berkeley degree, but fewer alumni feel as great of an emotional connection to Cal, stake in UC Berkeley’s success, and that they are still part of the Cal community.Brand Awareness, Value, and Image
When asked how well CAA does at keeping alumni connected to the University, connecting alumni to each other, and serving all alumni, respondents indicated that CAA does best at connecting alumni to the University.Membership
When asked about reasons for joining CAA, respondents rated their top three reasons as staying connected to the University, supporting UC Berkeley, and a love for Cal. When asked what the most valuable benefit of CAA membership is, California magazine was rated as the most valuable.Fundraising
Respondents who are CAA donors report that maintaining UC Berkeley’s status as the number one public university, staying connected to UC Berkeley, and ensuring exceptional students can attend UC Berkeley regardless of ability to pay as their top reasons for giving.Programs and Services
Respondents noted that that the top three CAA programs in which they participate are Membership, California magazine, and CAA-sponsored Athletics events. On average, 90% of respondents who participate in CAA programs would recommend the program to a fellow alum.California Magazine
Eighty-seven percent of CAA members surveyed believe that California magazine is either a very valuable or somewhat valuable membership benefit.
Posted on May 2, 2011 - 2:53pm