In today’s resource-challenged climate, it seems all too often strategic planning and programmatic reality live in separate dimensions. It’s sometimes tempting to define the “new normal” as a state of difficult compromise. But what if organizations viewed this as an opportunity to reinvent, reinvigorate, repurpose, and propel their organizations forward? CAA is beginning to implement a dynamic new five-year strategic plan with this perspective guiding us. The focus of CAA’s new plan is—focus.
It can be a challenging business, this focus. There are so many programs CAA does well, and there are many good reasons to support them all. Indeed, the breadth and depth of CAA’s programming is our greatest strength as well as our greatest challenge. But now is the perfect time to revisit and refocus the ways in which we inform, engage, and inspire our global alumni community.
So it’s with a clear vision and a focused plan, we approach a new year and a new era. Our “new normal” is defined by opportunity, innovation, connectivity, creativity, and enthusiasm for all we will accomplish. After all, as an alumni community, together we keep Cal golden.
Fiat Lux and Go Bears! Jefferson C.M. Coombs ’89
Posted on December 21, 2012 - 10:48am