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A Message from the CAA President: Our Strategic Plan

January 4, 2018

Since its founding in 1872, the Cal Alumni Association (CAA) has endeavored to connect Cal alumni with each other and our alma mater, UC Berkeley. 145 years later, CAA continues as one of the nation’s preeminent independent alumni associations, with a mission of engaging an alumni community of nearly half a million graduates.

CAA’s 2018–2022 strategic plan is our best effort to highlight what we consider some of the most important strategic initiatives for the Cal Alumni Association during the next five years, guided by our updated vision that “all Cal alumni worldwide are connected and actively engaged with UC Berkeley for life.”

At the core of this plan is the belief that CAA serves all Cal alumni and that in the years ahead, the economic and political environment impacting UC Berkeley will require CAA to foster even more alumni engagement as the entrée for informed and inspired alumni to support the university. Our focus is on fostering meaningful alumni engagement and chartering timely, relevant initiatives to support our continued growth and enhanced service to our alumni and our alma mater.

Go Bears!

Eric Mart ’70

Jason Morimoto ’02
Past President