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Executive Team

susie cohen crumplerExecutive Director
Susie Cohen Crumpler

A Berkeley native with close ties to UC Berkeley, Susie developed a deep affinity for Cal at a very early age. Susie left Berkeley for Boston to embark on her undergraduate studies at Brandeis University, earning a Bachelor’s degree in theater arts. Following a few years of performing in Manhattan and the Bay Area, and teaching elementary school in the Richmond Unified Public School District, Susie returned to the east coast for graduate school. She received her MBA, with a focus in nonprofit management, from State University of New York at Binghamton. Her nonprofit management career began at the Orange County Performing Arts Center in Costa Mesa, CA, followed by her role as General Manager of Cape Fear Regional Theater in Fayetteville, NC. Susie returned to the Bay Area in 1997 to begin an 11-year engagement as Director of Marketing & Communications for the Jewish Community Center of San Francisco. In 2008, she joined the Cal Alumni Association (CAA) as Chief Marketing Officer, and worked for many years on reinvigorating CAA’s brand and promotional efforts. In 2016, Susie was named CAA’s Chief Operating Officer, focusing on optimizing the organization to successfully meet its mission of engaging and inspiring alumni in support of the university. Susie currently serves as CAA’s Executive Director.

Anh TranSenior Director, Scholarships Administration and Development
Anh Tran ’06

Anh received The Leadership Award from CAA as a Cal student, and is delighted to give back to the Cal community. Anh has more than 10 years experience in volunteer and program management, education, community building, and capacity building. Anh has directed programs to serve thousands of nonprofits, including heading a national AmeriCorps project to build the capacity of local community-based organizations. She has served on numerous boards of directors, and is currently the treasurer of CAA’s Prytanean Alumnae chapter. Anh graduated from UC Berkeley with a B.A. in economics and mass communications and a minor in education, and received her Masters in public administration from USC. At Cal, she was involved with REACH! Asian & Pacific Islander Recruitment and Retention Center, UC Berkeley Public Service Center, Cal Student Leadership Symposium, and Prytanean Women’s Honor Society.

Matt TerwilligerChief Revenue Officer
Matt Terwilliger

Matt Terwilliger received a B.S. in marketing from Florida State University’s College of Business in 1997 and an M.S. in education there in 1999, but has since long been a part of the Cal family. He spent more than a decade in Cal Athletics, where he ultimately served as an Associate Athletic Director, overseeing the marketing, ticket sales, and brand management teams. Matt joined CAA in 2013 to lead business development efforts, and was named Chief Revenue Officer in August 2015. Matt’s dedication to Berkeley extends to the city itself—he sits on the Board of Directors of Visit Berkeley, the marketing organization for the City of Berkeley.

Mike YaleyGeneral Manager, Pinecrest Operations
Michael W. Yaley

Mike has been the Director of the Lair of the Golden Bear since January 2007, adding the title of Director of Pinecrest Chalet in 2009. In 2013, Mike became the General Manager of Pinecrest Operations. Prior to that, he worked for the Cal Alumni Association seasonally at the Lair of the Golden Bear from 1991 to 1998, washing dishes, working various positions in the camp kitchens and on the student staff before eventually becoming Head Cook at Camp Gold. In 1999 Mike joined the Lair’s year-round management team as the Food Service Manager. From 2002 to 2004, Mike held that position and also took on the role of Facilities Manager. Mike has a background in real estate, food service, and hospitality outside of his Lair experience. He received a Bachelor of Arts degree in history from CSU, Chico in 1996.

Anjeannette SchnetzChief of Staff and Board Affairs
Anjeannette Schnetz ’89

AJ received her Bachelor of Arts degree from UC Berkeley in 1989 and her Juris Doctor from UCLA in 1993. AJ’s early career focused on her legal interests, and she served as general counsel for an institutional investment management company specializing in Taft-Hartley clientele. AJ’s deep love of Cal drew her back to campus in 2006 where she began her current position overseeing all executive office administrative functions and board management for the Cal Alumni Association. AJ is a devoted Lair of the Golden Bear camper and enjoys the privilege of engaging Cal alumni to support the greatest university on earth. Go Bears!

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