Keegan Houser / UC Regents

Cal Alumni Association Brand Identity Guidelines

Photography

Photography

Acceptable Photography

Acceptable imagery is friendly, professional, and Cal-spirited.

All CAA events must have Notice of Photography signage clearly displayed. The Notice is available in the CAA Marketing Resources folder in Google Drive.

Keegan Houser / UC Regents

Keegan Houser / UC Regents

Keegan Houser / UC Regents

Unacceptable Photography

Blurry/Out of focus
Pixelated/Low resolution
Subject is cut off or out of frame
Blown out/Too bright
Underexposed/Too dark
Image contains content that is potentially questionable, unprofessional, inappropriate, and/or offensive

Cal Alumni Association Identity Guidelines

Learn more about how to use the Cal Alumni Association guidelines including the vision, brand positioning and personality.

Campanile in the sun

Keegan Houser / UC Regents

Logo

Learn more about how to use the Cal Alumni Association logo.

Color palette

Learn more about how to use the Cal Alumni Association color palette.

Cal Alumni Association primary color palette

Typeface

Learn more about how to use the Cal Alumni Association typeface.

Editorial Style

Learn more about the Cal Alumni Association’s editorial style.

Photography

Learn more about how to use on brand photography.

Campanile in bright sunlight

Keegan Houser / UC Regents

Brand and Marketing Resources

Learn more about available brand and marketing resources.

Woman wearing a Cal baseball cap

Keegan Houser / UC Regents