Keegan Houser / UC Regents
Cal Alumni Association Brand Identity Guidelines
Photography
Photography
Acceptable Photography
Acceptable imagery is friendly, professional, and Cal-spirited.
All CAA events must have Notice of Photography signage clearly displayed. The Notice is available in the CAA Marketing Resources folder in Google Drive.
![Cal Band](https://alumni.berkeley.edu/wp-content/uploads/2022/01/about-caa-1271-keegan-houser-uc-regents-150x150.jpg)
![Campanile with trees on a sunny day](https://alumni.berkeley.edu/wp-content/uploads/2022/01/membership-hero-campanile-withtrees-keegan-houser-uc-regents-150x150.jpg)
![UC Berkeley students dancing on campus](https://alumni.berkeley.edu/wp-content/uploads/2022/01/calspirit-1253-hero-keegan-houser-uc-regents-150x150.jpg)
Unacceptable Photography
- Blurry/Out of focus
- Pixelated/Low resolution
- Subject is cut off or out of frame
- Blown out/Too bright
- Underexposed/Too dark
- Image contains content that is potentially questionable, unprofessional, inappropriate, and/or offensive
Cal Alumni Association Identity Guidelines
Learn more about how to use the Cal Alumni Association guidelines including the vision, brand positioning and personality.
![Campanile in the sun](https://alumni.berkeley.edu/wp-content/uploads/2016/11/Campanile_Trees_KeeganHouser_Rotator.jpg)
![Cal Alumni Association logo](https://alumni.berkeley.edu/wp-content/uploads/2022/01/about-brand-caa-logo-2color-rgb-1536x1010.png)
![Cal Alumni Association primary color palette](https://alumni.berkeley.edu/wp-content/uploads/2022/01/1-CAA_Color_Palette_Primary.jpg)
![Cal Alumni Association typeface Freight Sans Pro](https://alumni.berkeley.edu/wp-content/uploads/2022/01/about-brand-typeface-freightsans-1536x1010.png)
![UC Berkeley](https://alumni.berkeley.edu/wp-content/uploads/2022/01/about-brand-typeface-editorial-1536x1010.png)
![Campanile in bright sunlight](https://alumni.berkeley.edu/wp-content/uploads/2022/01/giveback-hero-7323-keegan-houser-uc-regents-1536x935.jpg)
![Woman wearing a Cal baseball cap](https://alumni.berkeley.edu/wp-content/uploads/2022/01/getinvolved-alumni-chapters-manual-hero-0411-keegan-houser-uc-regents-1536x1024.jpg)